JOB SUMMARY:The Global Marketing Manager will be responsible for leading the Food and Beverage Marketing team supporting with key activities in market strategy, sales enablement, customer and account-based marketing, and brand building. The Global Marketing Manager will work on both strategies that provide direction on where the play as well as collaborate and oversee the successful execution of relevant tactics and objectives. This person will understand and align with GPI business, cultural, financial and operational objectives as he/she executes their role, and will need to be able to manage the team in an agile environment, understanding how to prioritize, and how to communicate to diverse stakeholders.
ESSENTIAL DUTIES & RESPONSIBILITIES:- Leads strategic activities for the Food and Household team to determine where to play, how to drive demand for our products and innovations, and how to grow in a competitive marketplace.
- Builds presentations and communications tools to deliver and communicate this information to different leadership teams and stakeholders
- Leads various Account Based Marketing (ABM) marketing activities in conjunction with the sales and business developments teams
- Supports planning and execution of customer events, including presenting as subject matter expert as needed
- Leads relationships with sales teams, partnering and delivering information as needed regarding market trends, packaging trends, thought leadership, and more.
- Champion of SharePoint, Highspot and other tools for the marketing team.
- Other duties as assigned.
JOB REQUIREMENTSBACKGROUND / EXPERIENCE:- 5+ years of marketing experience; required
- 5+ years of experience in market research, data analysis and/or product marketing; preferred
- 5+ years of experience with a CPG, Beverage, ECOM or Packaging company; preferred.
- 5+ years of experience in marketing data solutions, including sales support and vendor management; preferred.
EDUCATION / KNOWLEDGE / SKILLS:- Bachelor's degree is required in marketing, data analytics or a related field
- Demonstrated strong Power Point and Excel capabilities: required
- Demonstrated ability to utilize market intelligence and data from a variety of sources to identify market trends, understand implications and present them as business opportunities.
- Demonstrated experience with lead generation tools and integration with CRM systems, Salesforce.com, SAP and other BI databases
- Ability to work with teams through complex projects; as working in team based, cross-functional and cross business environments are essential for success in this role.
- Proven project management skills to be able to manage multiple projects and meet deadlines on a continuous basis.
- Highly developed analytical skills for extracting implications out of raw data and presenting clear and concise key findings to drive business impact.
- Ability to interpret technical instructions and deal with several abstract and concrete variables.
- Proven self-starter with strong results oriented background requiring limited oversight.
- Advanced proficiency in Microsoft Office (Primarily PowerPoint & Excel) with aptitude for other software and/or technologies to solve business problems.
- Experience with lead generation tools and integration with CRM systems with a working knowledge of other programs like: Salesforce.com, SAP and other BI databases.
- Strong verbal and written communication skills with the ability to effectively communicate across all levels of an organization.
- Execution of Global Beverage Account Based Marketing and sales enablement tactics such as conception, creation and delivery of the content such as customized newsletters, emails, decks, training sessions, and others.
- Knowledge of marketing tools such as SalesForce and Pardot a plus.
DisclaimerThe candidate must be able to perform the essential functions of the position satisfactorily, with or without a reasonable accommodation. Graphic Packaging retains the right to change or assign other duties to this position.
CompetenciesBusiness Acumen
Curiosity
Interpersonal Skills
Influence Skills
Self-Starter
Negotiation Skills
Organization Skills
Results Oriented
Pay Range$106,900.00 - $142,600.00
GPI Benefits ProgramCompetitive Pay
401(k) w/employer matching
Health & Welfare Benefits
Medical, dental, vision, and prescription drug coverage
Short and Long-Term Disability
Life Insurance
Accidental Death & Dismemberment (AD&D) Insurance
Flexible Spending and Health Savings Accounts
Various Voluntary benefits
Adoption Assistance Program
Employee Discount Programs
Employee Assistance Program
Tuition Assistance Program
Paid Time Off + paid company holidays each year
Applications accepted on an ongoing basis and there is no deadline.
Requisition: 16829
