JOB SUMMARY:The Global Marketing Sr. Analyst will be responsible for supporting the beverage and machinery business with sales enablement, direct customer outreach and brand building strategies and tactics. Some of these include leading the segment and market strategies, creation of diverse content and sales materials, training and developing sales teams, planning and executing customer events, and providing data intelligence when needed. This role will also support the development and execution of ABM activities with the intention of protecting and growing market share for GPI. This person will understand and align with GPI business, cultural, financial and operational objectives as he/she executes their role.
ESSENTIAL DUTIES & RESPONSIBILITIES:- JOB FUNCTIONS: Job functions include, but are not limited to the following:
- Leads and delivers sales enablement strategies such as content creation, content audits, sales training, and more
- Identifies, analyzes and maintains market data and intelligence to determine growth potential for packaging solutions with both current and potential customers.
- Builds presentations and communications tools to deliver and communicate this information
- Builds and maintains on-going competitive assessments (players, activities, threats, implications) and profiles/positions of converters, board suppliers and products.
- Leads various Account Based Marketing (ABM) marketing activities in conjunction with the sales and business developments teams
- Supports planning and execution of customer events, including presenting as subject matter expert as needed
- Supports sales teams with information as needed regarding market trends, packaging trends, thought leadership, and more.
- Champion of SharePoint, Highspot and other tools for the marketing team.
- Other duties as assigned.
JOB REQUIREMENTSBACKGROUND / EXPERIENCE:- 3-5 years of marketing experience; required
- 3-5 years of experience in market research, data analysis and/or product marketing; preferred
- 3-5 years of experience with a CPG, Beverage, ECOM or Packaging company; preferred.
- 3-5 years of experience in marketing data solutions, including sales support and vendor management; preferred.
EDUCATION / KNOWLEDGE / SKILLS:- Bachelor's degree is required in marketing, data analytics or a related field
- Demonstrated strong Power Point and Excel capabilities: required
- Demonstrated ability to utilize market intelligence and data from a variety of sources to identify market trends, understand implications and present them as business opportunities.
- Demonstrated experience with lead generation tools and integration with CRM systems, Salesforce.com, SAP and other BI databases
- Ability to work with teams through complex projects; as working in team based, cross-functional and cross business environments are essential for success in this role.
- Proven project management skills to be able to manage multiple projects and meet deadlines on a continuous basis.
- Highly developed analytical skills for extracting implications out of raw data and presenting clear and concise key findings to drive business impact.
- Ability to interpret technical instructions and deal with several abstract and concrete variables.
- Proven self-starter with strong results oriented background requiring limited oversight.
- Advanced proficiency in Microsoft Office (Primarily PowerPoint & Excel) with aptitude for other software and/or technologies to solve business problems.
- Experience with lead generation tools and integration with CRM systems with a working knowledge of other programs like: Salesforce.com, SAP and other BI databases.
- Strong verbal and written communication skills with the ability to effectively communicate across all levels of an organization.
- Execution of Global Beverage Account Based Marketing and sales enablement tactics such as conception, creation and delivery of the content such as customized newsletters, emails, decks, training sessions, and others.
- Knowledge of marketing tools such as SalesForce and Pardot a plus.
Education & Experience:BA degree or related work experience required in lieu of degree.
DisclaimerThe candidate must be able to perform the essential functions of the position satisfactorily, with or without a reasonable accommodation. Graphic Packaging retains the right to change or assign other duties to this position.
Career LevelCompetenciesBusiness Acumen
Curiosity
Interpersonal Skills
Influence Skills
Self-Starter
Negotiation Skills
Organization Skills
Results Oriented
Pay Range$80,300.00 - $107,100.00
GPI Benefits ProgramCompetitive Pay
401(k) w/employer matching
Health & Welfare Benefits
Medical, dental, vision, and prescription drug coverage
Short and Long-Term Disability
Life Insurance
Accidental Death & Dismemberment (AD&D) Insurance
Flexible Spending and Health Savings Accounts
Various Voluntary benefits
Adoption Assistance Program
Employee Discount Programs
Employee Assistance Program
Tuition Assistance Program
Paid Time Off + paid company holidays each year
Applications accepted on an ongoing basis and there is no deadline.
Requisition: 16828
