The Role:
The General Manager, Veterans Affairs is responsible for leading the strategy, commercial growth, operational execution, and financial performance of 24 Hour Home Care's emerging Veterans Affairs service line. This entrepreneurial leadership role will accelerate growth, expand strategic VA relationships, and establish a scalable business model that delivers sustainable results and an exceptional Veteran experience.
Reporting to the Chief Growth Officer, the General Manager will take a hands-on approach to sales development during the initial growth phase while building a high-performing team and operational infrastructure. This role partners with Sales, Operations, Marketing, Finance, Compliance, Recruiting, and IT to transform the VA pilot into a significant long-term growth opportunity.
Primary Responsibilities
- Develop and execute the VA sales and commercial growth strategy, including market prioritization, account development, pipeline management, referral generation, and conversion optimization.
- Serve as a hands-on sales leader during the first 9-12 months, establishing relationships with VA Medical Centers, Community Care stakeholders, referral partners, and Veteran-serving organizations while building and coaching a high-performing sales team.
- Own the VA business strategy and financial performance, including revenue growth, admissions, budgeting, forecasting, resource allocation, profitability, and performance against established KPIs.
- Build and scale the VA operating model, developing organizational structures, staffing plans, processes, technology, and performance standards that support sustainable growth and operational excellence.
- Lead cross-functional execution across Sales, Operations, Marketing, Compliance, Recruiting, Finance, IT, and other teams, establishing clear accountability and alignment around business priorities.
- Oversee the Veteran experience from referral through admission and ongoing service, identifying opportunities to improve access, service delivery, and customer satisfaction.
- Evaluate new markets, partnerships, and growth opportunities while developing talent, monitoring business risks, and providing strategic recommendations to executive leadership.
This is a hybrid position, coming into the El Segundo office 1x/quarter, with 50-70% of time spent in the field. Work Schedule: Business hours are 8:00 a.m. to 6:00 p.m. Pacific Time. Depending on the position and business needs, employees may be required to work any scheduled shift within these operating hours.
What You Bring to the Table:
Qualifications
- 10+ years of progressive business leadership experience, including significant sales and commercial leadership responsibilities.
- Demonstrated success leading field sales teams, developing strategic accounts, and delivering measurable revenue growth.
- Proven experience building or scaling a business, service line, business unit, or new market within an entrepreneurial or high-growth environment.
- Experience with P&L ownership, financial planning, budgeting, forecasting, resource allocation, and profitability management.
- Bachelor's degree required; advanced degree preferred. Experience leading cross-functional teams in a matrixed organization and willingness to travel 50-70% during the first 12 months required.
Skills
- Sales leadership, business development, and strategic relationship management
- Entrepreneurial leadership, organizational development, and business scaling
- Financial management, P&L accountability, and data-driven decision-making
- Strategic planning, operational execution, and performance management
- Executive communication, cross-functional influence, and team development
The expected California Pay Range for this position:
$170,000-$185,000 USD 
