Learfield isseekinga driven and collaborative General Manager (GM) to leadourSportsProperties and serve as the primary Learfield liaison to theuniversityAthletics Department. This position plays a vital role in overseeing the schools athletics multimedia rights agreement and managing the corporate partner platform, while cultivating strong, trusted relationships across campus. The GMis responsible fordelivering results, supporting the local team, and contributing to a long-term, successful partnership between Learfield and the university.
In this role, you will oversee day-to-day property operations and support sales efforts by working closely with internal and external stakeholders.Youmanage and mentor a small team, collaborate with university leadership, and help implement marketing and sponsorship strategies that align with both Learfield and the universitys goals. This position is ideal for someone witha strong foundationin sponsorship sales, operations, and partner management who is ready to take the next step in their leadership journey.
Essential Duties & Responsibilities:
Lead the property team, which may include sales and/oractivationstaff, by providing clear direction, coaching, and performance support.
Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms.
Collaborate with regional and corporate support teams (e.g., research, marketing, digital, legal) to ensure seamless operations and client satisfaction.
Build andmaintainstrong relationships with university partners, athletic department staff, and internal stakeholdersserving as a trusted and respected representative of both LEARFIELD and the university.
6+ years of experience in sponsorship sales, sports marketing, or related B2B role, with measurable success.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
