The OpportunityThis executive will serve as the General Manager of Dynata+, with full accountability for strategy, product direction, platform adoption, go-to-market execution, customer success, and financial performance. The successful candidate will balance near-term commercial growth with a long-term mandate to establish Dynata+ as Dynata's strategic platform
foundation.
Strategic Mandate- Establish Dynata+ as Dynata's primary self-service platform.
- Drive enterprise-wide platform adoption across business units.
- Create a scalable product-led growth engine.
- Deliver revenue growth, profitability and customer retention goals.
- Define long-term ecosystem strategy including APIs, integrations and AI capabilities.
- Transition Dynata toward a platform-centric operating model.
Platform Strategy & Vision- Define multi-year platform vision and roadmap.
- Champion platform-first thinking across Dynata.
- Lead platform governance and prioritization.
- Chair Dynata+ Executive Steering Committee.
- Identify adjacent growth opportunities and new use cases.
- Evaluate AI-enabled capabilities across survey programming, targeting, reporting and workflow automation.
Product Roadmap & Development- Own roadmap across sample, scripting, analytics and visualization.
- Translate commercial priorities into product requirements.
- Drive intake, prioritization and release management processes.
- Ensure enterprise-grade reliability, compliance and scalability.
- Own user experience and customer journey design.
- Define API and ecosystem strategy.
Commercial Ownership & P&L- Own revenue, cost structure, profitability and forecasting.
- Develop annual operating plans and budgets.
- Define pricing, packaging and monetization models.
- Develop investment cases for new capabilities.
- Manage ARR, NRR, gross margin, churn, CAC, conversion rates and active users.
Platform Adoption & Enterprise Alignment- Drive adoption across Dynata business units.
- Create operating agreements and service models.
- Support migration from fragmented tools to common platform capabilities.
- Represent Dynata+ in executive planning forums.
PLG, GTM & Revenue Growth- Own PLG strategy from acquisition through expansion.
- Lead inbound sales motion and conversion optimization.
- Partner with enterprise sales teams and define rules of engagement.
- Work with marketing on demand generation and positioning.
Customer Success & Engagement- Own activation, adoption, retention and expansion.
- Build scalable customer success processes.
- Create health scores and churn prevention mechanisms.
- Use customer insights to influence roadmap priorities.
Technology Partnership & Delivery Governance
- Partner with CTO and engineering leadership.
- Manage through influence with dedicated engineering resources.
- Ensure delivery governance and release discipline.
- Balance near-term commercial delivery with long-term architecture needs.
Success Measures - First 24 Months- Deliver agreed revenue and profitability targets.
- Establish a three-year strategic platform vision.
- Increase platform adoption across Dynata.
- Launch scripting, analytics and visualization capabilities.
- Improve conversion, retention and NRR.
- Build scalable governance and operating mechanisms.
- Position Dynata+ as Dynata's foundational platform ecosystem.
Experience & Qualifications- Proven success leading SaaS, platform, analytics, data, insights or research technology businesses.
- Significant P&L ownership and GM experience.
- Experience scaling PLG and enterprise sales motions.
- Strong customer success and retention track record.
- Ability to influence engineering teams without direct reporting lines.
- Executive presence and stakeholder management capabilities.
Preferred Background- Market research technology.
- Survey software.
- Analytics and visualization platforms.
- Workflow automation platforms.
- Customer experience or insights technology.
The base salary range for this position in is $180K-$230K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.
