Field Marketer

Cognition

$80K — $120K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in field marketing for technical or enterprise software companies
  • Experience planning and executing revenue-driven programs
  • Strong skills in cross-functional collaboration among Sales, Product, and Marketing
  • Adaptability in fast-paced, ambiguous environments
  • Ability to effectively articulate technical products to senior leaders
  • Proven multitasking ability with keen attention to detail

Responsibilities

  • Execute field marketing strategies by crafting impactful in-person events
  • Build and align collaborative relationships with regional sales teams
  • Oversee the entire event lifecycle from planning to execution
  • Localize narratives for targeted industries and customer segments
  • Manage pre- and post-event campaigns to drive engagement
  • Collaborate with Product, Marketing, and Sales Engineering for compelling presentations
  • Identify strategic opportunities to enhance Cognition's market presence

Benefits

  • Flexible work environment with opportunities for travel
  • Access to cutting-edge technologies and resources
  • Professional development programs to enhance skills
  • Participation in unique, high-level industry events
  • Collaborative culture that values innovation and creativity
Full Job Description
About the Role

As a Field Marketer at Cognition, you will bring our go-to-market strategy to life through high-impact, high-touch experiences that drive pipeline, strengthen executive relationships, and accelerate enterprise adoption of Devin and Windsurf. Our event calendar includes owned conferences, executive summits, forums, third party conferences, and uniquely creative gatherings that only Cognition could host.

Our strategy is centered on high-end, curated executive experiences with differentiated content, standout hospitality, and deliberate guest lists. You will help us create the spaces where the most influential engineering and technology leaders come together to understand what comes next.

This role is execution-heavy. We are looking for someone who obsesses over details, runs flawless programs end to end, thrives under pressure, and coordinates cross-functional teams with precision.

In this role, you will:
  • Execute Cognition's field strategy by delivering extraordinary in-person experiences for top engineering and business leaders
  • Build deep relationships with regional sales teams and collaboratively develop territory strategies aligned to revenue targets
  • Own the full lifecycle of each event: planning, budgeting, logistics, vendor management, onsite execution, attendee management, and follow-up
  • Localize our core narratives and value propositions for specific industries, geographies, and customer segments
  • Run pre- and post-event campaign motions to maximize attendance, engagement, follow-up, and conversion
  • Partner with Product, Marketing, and Sales Engineering to bring Cognition's story to life through high-quality demos, technical programming, and customer content
  • Scout and evaluate strategic opportunities and build a consistent presence for Cognition in target markets

Requirements for the role:
  • Demonstrated experience in field marketing for technical or enterprise software companies
  • Proven ability to plan, execute, and measure complex programs tied directly to revenue outcomes
  • Strong cross-functional partnership skills-you instinctively bring Sales, Product, and Marketing teams into alignment
  • Comfort operating in ambiguous, fast-changing environments with high expectations for quality and speed
  • Ability to communicate technical products clearly and credibly to senior engineering and business leaders
  • A track record of running multiple programs simultaneously with precision and strong attention to detail

You might excel if you...
  • have led field marketing programs at a high-growth startup
  • enjoy designing executive experiences and creating moments that differentiate a brand
  • thrive when traveling, hosting, problem-solving, and adapting in real time
  • are highly organized and operationally minded while still creative
  • love working closely with Sales and directly impacting revenue
  • are energized by high-intensity environments where expectations are high and outcomes are measurable

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