Responsible for the strategic planning, direction and leadership of all brand activities and initiatives for VYKAT® XR. Drives the brand team in the development and execution of marketing strategies and programs, and collaborates closely with cross-functional partners to ensure a successful commercialization in support of business objectives.
Your Contributions (include, but are not limited to):- Develops and authorizes implementation of strategic plans for the commercialization team
- Drives the implementation of new ideas and approaches to ensure successful commercialization of new product
- Responsible for the development and execution of the brand's operational plan, including business planning activities, budgeting, strategy, and marketing communications
- Oversees development and implementation of tactical initiatives through subordinate managers and/or employees
- Constantly works with forward thinking ideas or situations across the business, assessing variables, evaluating fundamental issues, and providing direction for major functional areas
- Anticipates factors that could impact Neurocrine's strategies and its position in the field. Provides new or innovative solutions and methods to think beyond existing solutions
- Provides guidance to senior management on all Brand issues and initiatives.
- Serves as a subject matter expert for the product, market and treatment landscape
- Fosters strong partnerships with strategic marketing, medical affairs, market access, sales, legal, regulatory and other functions to ensure aligned objectives and implementation of brand strategies
- Leads team in development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP education
- Drives creation of US HCP & consumer-facing print and digital materials for field use
- Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction
- Serves as marketing representative on promotional review committee for brand. Ensures timely and efficient review of promotional materials and complies fully with all legal, regulatory, ethical and company guidelines.
- Manages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperatives
- Manages/controls the brand operating budget.
- Builds relationships with thought leaders, advocacy groups and local/national organizations as needed to grow industry awareness
- At all times, ensures compliance with all corporate polices, regulations and laws
- Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
- Other duties as assigned
Requirements:- BS/BA degree in a life science, business or marketing/advertising AND 17+ years of experience in the pharmaceutical / life sciences industry, preferably in marketing and/or advertising as a brand strategist; Experience in commercialization / product launches and building product brand(s) is preferred OR
- Master's degree or MBA preferred AND 15+ years of similar experience as noted above OR
- Extensive previous leadership experiences also required
- Expert level understanding of the brand development process
- Strong leadership attributes to generate commitment and constructively resolve issues
- Must be comfortable leading teams in a fast-paced, consensus style environment; must operate cross-functionally in pursuit of business goals
- Expertise in commercialization of new products, product launches and building premium/aspirational product brand(s)
- Ability to lead others in both direct managerial and indirect team roles
- Demonstrated ability in developing and executing plans, consistent messaging and brand guidelines
- Expertise in developing and executing strategic marketing campaigns
- Demonstrated ability to drive long-term, enterprise-wide marketing efforts with measurable results
- Excellent communications skills, creative skills and great instincts to guide brand planning and strategy with flawless execution
- Acts as a "trusted advisor" across the company and may be recognized as an external expert
- Provides strategy, vision and direction regarding issues that may have company-wide impact
- Requires in-depth knowledge of the functional area, business strategies, and the company's goals
- Possesses industry-leading knowledge, specifically in support of rare disease brands
- Strong organizational and project development skills
- Proven leadership/influencing skills; can influence the highest levels of the organization; shapes business outcomes
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The annual base salary we reasonably expect to pay is $261,800.00-$357,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
