DescriptionSUMMARY:
The Email Marketing Manager is responsible for leading the email marketing strategy to drive engagement, adoption, support business growth, and deliver a best-in-class member experience. This role owns end-to-end member lifecycle strategy across the email channel, including onboarding, engagement, digital service adoption, cross-sell, and retention initiatives.
QUALIFICATIONS & EDUCATION:
- Bachelor's degree in Marketing, Communications, Digital Media, or related field, or a minimum of eight years directly related experience required
- Minimum five years experience in digital marketing, with a strong focus on email marketing, lifecycle marketing, and content strategy required
- Experience within a regulated industry (e.g., financial services, insurance) preferred • Certified Salesforce Marketing Cloud Email Specialist preferred
- Deep expertise in Salesforce Marketing Cloud, with hands-on proficiency with journey builder, automation studio, and contact builder, as well as audience segmentation, journey builds, and campaign strategy.
- Understanding of email deliverability and security standards (e.g., SPF, DKIM, DMARC), enabling effective collaboration with Salesforce Marketing Cloud and cybersecurity teams to maintain inbox placement and sender reputation.
- Proven experience establishing email governance and scalable workflows, with strong knowledge of deliverability, testing methodologies (A/B and multivariate), and performance optimization • Experience leveraging marketing platforms (e.g., Salesforce Marketing Cloud), GA4, and analytics tools to drive data-informed decision-making
- Strong analytical mindset with the ability to translate data into actionable insights and optimization strategies
- Experience developing segmentation and personalization strategies using behavioral, transactional, and demographic data
- Familiarity with privacy, compliance, and accessibility standards (e.g., CAN-SPAM, ADA, CCPA, GDPR (optional)
- Strong communication and collaboration skills, with the ability to work cross-functionally across marketing, product, compliance, IT, and external partners
JOB DUTIES:
- Email Marketing Management: Own the email channel, including campaign planning, content strategy, execution, and performance. Ensure content quality and alignment with brand and business goals.
- Lifecycle & Journey Strategy: Own the end-to-end lifecycle strategy, including onboarding, engagement, service adoption, cross-sell, and retention. Design, optimize, and scale automated journeys, including a best-in-class onboarding program.
- Email Governance & Channel Management: Establish governance standards and manage intake, prioritization, and the campaign calendar to balance business needs with member experience.
- Segmentation, Personalization & Optimization: Develop segmentation and personalization strategies and lead a structured testing roadmap to continuously improve engagement, deliverability, and conversion.
- Project Management: Lead email projects from concept through execution, managing timelines, workflows, approvals, and stakeholder communication.
- Email Development Collaboration: Define campaign requirements, audience strategy, and content direction. Partner with Salesforce Marketing Cloud teams on build and deployment and enhance automation and personalization capabilities.
- Analytics & Reporting: Own performance reporting across key KPIs, delivering insights and recommendations to improve campaign and journey effectiveness.
- Compliance & Accessibility: Ensure all communications meet regulatory, compliance, and accessibility standards.
- Digital Innovation & Channel Evolution: Identify opportunities to innovate and support the expansion of lifecycle marketing into additional channels (e.g., SMS, push).
- Performs other duties as assigned
Benefits of Joining the Teachers Team:
We provide a competitive compensation and benefits package that includes, but is not limited to:
- This position is eligible for our annual discretionary bonus program. Some positions within the credit union also qualify for quarterly performance incentives.
- Paid time off for vacation, personal days, and holidays
- 401(k) company contribution
- Teachers pays 100% of Dental & Vision premium
- Tuition reimbursement is offered to full-time employees
- Exclusive employee discount of 0.96% APR on credit card loans and a 1.00% APR on all other loans through Teachers
The good faith range for this position is $93,000 to $116,000 annually. This range is an estimate, based on potential employee qualifications and operational needs. The salary may vary above and below the stated amounts, as permitted by applicable law.
To learn more about Teachers and to view a full list of our job opportunities please visit https://www.teachersfcu.org/about/careers
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