THE OPPORTUNITYWe are seeking a commercially minded E-commerce & Marketing Manager to lead the new company's day-to-day digital business and integrated marketing execution. This role sits at the intersection of brand building and revenue growth: translating brand strategy into launch plans, customer journeys, site experiences and campaigns that move customers from discovery to purchase and repeat engagement.
The ideal candidate has managed a consumer e-commerce business and also understands how brand, creative, social, lifecycle, influencer, and paid media work together. They are equal parts strategic operator and collaborative cross-functional leader-comfortable working with data, shaping a campaign brief, and driving a complex launch calendar to completion.
WHAT YOU'LL OWNEcommerce Platform & Customer Experience- Platform ownership - Own Shopify site end to end - from merchandising, page optimization, and checkout experience
- Performance - Own core DTC performance: revenue, conversion rate, average order value, customer acquisition efficiency, and repeat purchase
- Trading calendar - Build and maintain the e-commerce calendar - launches, promotions, bundles, and evergreen growth moments
- Infrastructure - Stand up and maintain tracking, attribution, and lifecycle infrastructure (analytics, Klaviyo flows) for a brand building this from zero
- Optimization - Use site analytics and testing to identify conversion opportunities and translate them into prioritized action
- Launch readiness - Coordinate channel readiness - inventory, product information, pricing, assets, and timing - with the teams that own those inputs
Integrated Marketing & Brand Activation- Go-to-market - Translate new company's brand strategy into go-to-market plans for launches, drops, and seasonal or cultural moments
- Campaign planning - Build channel plans, timelines, and success measures in partnership with the Brand Director and functional leads
- Channel integration - Connect paid media, organic social, influencer, email/SMS, and social commerce into one customer journey
- Insight - Surface consumer, category, and competitive insight that informs positioning and content
- Trend fluency - Track pop culture, beauty, and nail trends in real time and turn them into commercial ideas before they peak
Commercial Performance & Reporting- Performance monitoring - Monitor weekly and monthly performance; diagnose drivers and recommend action on traffic, conversion, mix, promotions, and retention
- Reporting - Maintain launch and channel scorecards; communicate learnings, risks, and recommendations to brand leadership
- Brand health - Balance short-term revenue needs against the long-term health and distinctiveness of the brand
Cross-Functional Coordination- Scope - Act as the day-to-day connector across Marketing, Creative, Social, Ecommerce, and Marketplace
- Execution - Drive timelines and decisions across these shared teams and external partners without duplicating specialist ownership of each function
- Direction - Give clear priorities and actionable feedback to channel owners, agencies, and creative partners
- Risk management - Anticipate launch dependencies and escalate risks early with proposed solutions
- Boundaries - Partner with Operations, Product Development, and Finance for the inputs the new brand needs from them (inventory, product timing, budget) - this role does not own or lead those functions
WHAT YOU BRINGMust-Have- Hands-on Shopify expertise - you have built and launched a store, not just managed one that already existed
- Marketing experience spanning campaign strategy, demand generation, or lifecycle/CRM
- Experience planning and executing product launches or integrated, multi-channel campaigns
- Comfort operating solo, without a large team, in ambiguous, early-stage conditions
- Genuine fluency in beauty and pop culture - you already follow nail/beauty trends, drops, and cultural moments without being told to, and can translate them into commercial ideas
- Beauty, fashion, or consumer DTC background
- 5-7 years of combined experience across ecommerce operations and marketing, including at least one full-cycle DTC brand launch with direct ownership of revenue and site performance
Nice-to-Have- Liquid development familiarity
- Specifically nail or beauty category experience, where trend cycles turn over fastest
- Experience launching a brand from zero, not just growing an existing one
- Familiarity with attribution tools such as Triple Whale or GA4
- Social commerce, TikTok Shop, or Amazon marketplace coordination experience
The pay range for this role is:
120,000 - 140,000 USD per year (Gale)
