Minimum 5 years of experience in Marketing and E-Commerce
Proven success in senior digital e-commerce and marketing roles
Experienced with online marketing programs (SEM/SEO, Paid Social, etc.)
Strong analytical and creative thinking skills
Excellent communication and interpersonal skills
Knowledgeable in web analytics tools like Google Analytics and Google AdWords
Responsibilities
Develop and enhance online marketing channels to improve brand presence
Recommend improvements to the website strategy aligned with revenue goals
Oversee daily website management and optimize for design and revenue
Investigate site issues and coordinate solutions with web agencies
Analyze website functionality and present findings to management
Measure performance metrics and identify opportunities for growth
Collaborate with teams to create offers and improve website conversions
Benefits
Medical, Dental, Vision Insurance
Fully covered Life Insurance
401k matching with immediate vesting
Paid Sick Leave and Vacation days
7 Paid Holidays
Employee discounts on fitness equipment
Full Job Description
Responsibilities:
Develop direct and semi-direct online marketing channels to check and improve the internet presence of Sunny Health & Fitness.
Provide recommendations for improvements to website strategy based on company-wide goals that support the brand's marketing and e-Commerce short and long term revenue goals and initiatives
Direct day to day website management, recommendations for improvement for responsive design, implementation of enhancements, and achieving website revenue goals, and website KPIs
Actively investigate known or suspected issues (bug reports, outages, etc.) and work with web agency to resolve issues
Analyze and measure brand and vanity website functionality, identify areas of friction and obstacles for website visitors and present results to upper management
Measure key performance metrics in Google Analytics and other available tools (abandonment, conversion, etc.) and identify important performance trends and areas of opportunity to grow the business.
Work closely with appropriate teams to develop new guest offers, identify and implement timely actions that improve website conversions and average booking values, and provide reports on the improvement plan, execution, and results
Manage reporting, analysis, web content, and e-Commerce.
Establish, maintain, and continually improve processes and workflows as they relate to website enhancements
Understand and map the consumer journey to optimize opportunities that help increase sales, engagement, and meet conversion and revenue goals
Optimize the user experience on all devices, keeping up to date on the latest trends
Optimize search results and navigation filters to ensure relevancy
Collaborate with the marketing team to create display, email & social media campaigns
Manage vendor relationships with applicable technology and marketing partners and escalate and document opportunities and/or service problems with recommended solutions
Execute corporate e-commerce campaigns to support the company's strategic marketing plans working within the established budgets
Optimize SEO/SEM for the sites
Participation in photo and video shoots and strategies surrounding image needs and utilization, including the latest technology
Other duties as assigned
Requirements of the role
Bachelors or master's degree in Marketing
Minimum of 5 years' experience in Marketing and E-Commerce
Proven track record of success in senior digital e-commerce and marketing roles.
