5+ years of hands-on experience with Amazon DSP and direct client media strategy.
Proficient in various programmatic media types, including display, OLV, and streaming.
Deep understanding of the Amazon ecosystem and programmatic platforms.
Experience managing and optimizing complex programmatic campaigns.
Strong analytical skills for reporting and performance evaluation.
Responsibilities
Develop and implement programmatic strategies aligned with client goals.
Manage and optimize programmatic campaigns across Amazon and other DSPs.
Collaborate with stakeholders on media strategy and performance insights.
Build and maintain client relationships as a programmatic expert.
Enhance team capabilities through training and resource development.
Act as a thought leader in the industry, sharing insights and knowledge.
Oversee the DSP Strategist's performance and development.
Benefits
Comprehensive healthcare options including medical, dental, and vision.
Company-sponsored 401(k) with matching contributions.
Generous paid time off, including sick leave and volunteer days.
Paid parental leave of 12 weeks for primary and 2 weeks for secondary parents.
10 paid holidays plus a light week between Christmas and New Year's.
Mental health days and wellness reimbursement programs.
Full Job Description
About the Role
The DSP Manager will lead and grow a portfolio of larger, more complex clients through Amazon DSP and other programmatic platforms. This hands-on role will develop programmatic strategy, oversee campaign execution and performance, support the growth of Blue Wheel's Programmatic team, and manage the DSP Strategist.
Responsibilities
Develop and execute programmatic strategy from conception through implementation and analysis, within a larger media plan that supports client marketing and business goals.
Directly build, manage, optimize, and report on programmatic campaigns across Amazon and other DSPs.
Collaborate and communicate with internal and external account stakeholders on media strategy, performance, recommendations, and new opportunities.
Build client relationships and establish yourself as a subject matter expert across programmatic platforms, including Amazon, MNTN, Criteo, and others.
Enhance Blue Wheel's AMC offering by creating reports and training team members on how to use the tool and apply insights for clients.
Act as an industry thought leader and share knowledge and experience to strengthen the internal team and support external Blue Wheel marketing efforts.
Manage the DSP Strategist, including performance support, coaching, development, capacity planning, and workload allocation.
Lead DSP strategy and hands-on campaign execution for Blue Wheel's larger and more complex clients.
Serve as an escalation point for client or performance concerns.
Support hiring, interview junior team members, onboard new hires, and create training and career development plans.
Develop and update department training materials, resources, processes, and strategic and technical best practices.
Own relationships with Amazon DSP and AMC representatives and support the rollout and testing of new features and platforms.
What to Expect
First 30-day priorities and onboarding goals will be established with the hiring manager.
Qualifications (Required)
Minimum of 5 years of hands-on-keyboard experience with Amazon DSP, including direct client work on media strategy and performance, and building, optimizing, managing, and reporting on Amazon DSP campaigns.
Hands-on-keyboard experience using a variety of programmatic media, including display, OLV, and Streaming.
Extensive knowledge of the Amazon ecosystem, Amazon DSP, and other programmatic platforms and offerings.
Employee Benefits
Employees at Blue Wheel are offered the following benefits and perks while employed:
