What you do:Maintain a firm understanding of the life insurance marketplace, as well as IUL product offerings, while aligning strategies to address both our distribution model and the distinct needs and value propositions of external market segments. Identify opportunities to drive sales results through automated and lifecycle marketing campaigns, content development, and strong product positioning. Create strategic marketing and communication plans and execute in collaboration with our dedicated Agile team. Drive proactive collaboration with marketing leadership, distribution partners and support departments to ensure accuracy, effectiveness and on-time delivery of marketing initiatives. You will report to the Sr. Director of Distribution Marketing.
Key Responsibilities:- Create and execute strategic marketing initiatives that support and drive sales momentum across for Life Distribution, including:
- Identify target markets, segments and key touch points for marketing initiatives
- Develop targeted marketing strategies to support strategic growth segments such as the High Net Worth and MLM market
- Recommend marketing projects, solutions and plans of action that drive sales results.
- Actively manage and monitor automated lifecycle campaigns and optimize accordingly to achieve desired results
- Execute and manage initiatives on time and within budget
- Ensure accurate measurement and reporting of marketing initiative and campaign results
- Identify opportunities to improve existing positioning and marketing content
- Keep abreast of industry trends, market developments, competitive activities and programs
Manage projects:
- Provide product/distribution expertise and marketing direction for communications, content, positioning, and promotions
- Manage the development process of marketing projects with creative services and other marketing partners
- Maintain communication and collaboration on projects and programs
- Assist with special projects as required
Manage relationships:
- Drive communication with marketing, distribution and all functional areas to proactively promote and gain alignment on marketing initiatives
- Build strong relationships with peers in marketing, distribution and other business partners
- Collaborate with product development, distribution and training in the launch of new products
- Appropriately influence decisions to reflect the desired direction for marketing initiatives
Other:
Utilization of artificial intelligence tools and resources (e.g. generative AI)
What you bring:- 6+ years of experience required in the Life Insurance industry with minimum of 5 years in sales (distribution) and/or marketing
- Firm understanding of the life insurance marketplace and IUL sales positioning/product knowledge
- Bachelor's degree or equivalent experience required
- You must be legally authorized to work in the U.S. without requiring immigration sponsorship now or in the future. This includes holders of H-1B, H4, L-1, L-2, TN, OPT, CPT, and other nonimmigrant visas
Job posting range $100,000-150,500
Note the job posting range is exclusive of company benefits or other compensation. This role is also eligible for an annual incentive program. If you are hired, your final base salary will be determined based on factors such as geographic location, experience, skills, competencies, and/or education. In addition to those factors, we will also consider internal equity of our current employees. Please keep in mind that the range provided is the full base salary range for the role. Hiring at or near the maximum of the range would not be typical to allow for future and continued salary growth.
What we offer:At Allianz Life, we're proud to provide a benefits package that supports the True Balance of our employees and their families. We offer: a choice of comprehensive medical, dental and vision plan options, flexible spending and health savings accounts, tuition reimbursement, student loan retirement program, generous annual paid leave, an outstanding 401(k) company match, and life insurance. Plus, our employees enjoy an award-winning campus with an array of discounted amenities, including an onsite health center, child development center, fitness facility, convenience store and two cafeterias. Our employees and leaders take an active role in shaping our culture through our Employee Resource Groups, whose activities and advocacy contribute to an environment that is fair, caring, and inclusive. Our generous benefits, campus amenities and inclusive, engaged culture are among the many reasons we're routinely recognized as a top workplace employer. For additional information regarding
What It's Like To Work Here | Allianz Life.
107333 | Marketing & Design | Professional | Non-Executive | Allianz US Life | Full-Time | Permanent