Job Description:The Distinguished Solutions Architect, Edge AI is an executive individual contributor role within Lattice's Architecture organization, with opportunity for management growth. This person will drive next-generation product strategy for Lattice's Edge AI solutions, translating complex customer challenges into compelling Lattice solution narratives. Working in close partnership with the business development, sales, product and R&D teams, this executive will define and communicate Lattice's value proposition in the industrial automation, automotive and adjacent embedded end markets, with a particular focus on hardware security, motor control, PLC architectures, and machine vision applications. The role operates at the system and solution level, engaging OEM architects on the challenges they face, then influencing how Lattice's programmable logic platforms address those needs. Success in this role requires the ability to see the market globally and practice value-based selling rather than component-level technical support.
Responsibilities- Define and own the technical solution narrative and next generation product strategy for Lattice's industrial automation, automotive, medical, measurement & test and consumer / IoT end markets. The priority applications are in PLC/motion control, motor drives, machine vision, hardware security, and IIoT platforms. Translate customer and market challenges into actionable solution concepts that can be positioned commercially with OEM architects..
- Lead technical discovery sessions, requirements analysis, and solution design workshops with customers to identify opportunities and define implementation strategies.
- In partnership with the business development team, drive design wins at Tier-1 embedded OEMs by providing architecture-level technical depth and customer solutioning expertise.
- Identify emerging technical trends in industrial security, functional safety, and related embedded applitions that create new FPGA insertion opportunities, and communicate these to product planning and segment marketing teams.
- Work cross-functionally with product planning, segment marketing, applications engineering, and sales to align industrial solution strategy with product roadmap and customer requirements.
- Develop and present technical solution architectures for hardware security and root of trust in industrial and embedded systems, supporting Lattice's positioning against MCU-based security incumbents.
- Build and develop relationships with OEM system architects and hardware security teams at key embedded and industrial accounts • including Siemens, Schneider Electric, ABB, Rockwell Automation, Mitsubishi Electric, and KUKA to influence platform design decisions.
- Represent Lattice as a technical spokesperson at key industrial automation events and standards bodies, including Embedded World, SPS, Hannover Messe, and relevant IEC working groups.
- Build and maintain relationships with MCU ecosystem partners including NXP, STMicroelectronics, Renesas, and Infineon to develop joint industrial solution architectures and reference designs.
- Develop compelling technical narratives that articulate Lattice's value proposition in Edge AI to OEM architects, C-level executives, and ecosystem partners.
- Enhance Lattice's revenue growth through direct contribution to opportunity pipeline, design wins, adoption of solution stacks and reference designs, and partner commitments.
Qualifications- The successful candidate should have 8+ years of relevant experience in industrial automation, FPGA or programmable logic, embedded security, or adjacent embedded fields (e.g. automotive), with increasing technical and commercial responsibility culminating in a solutions architecture, product strategy, technical marketing or FAE leadership role.
- A bachelor's degree in electrical engineering, computer engineering, or related technical field is required. A graduate degree in engineering, business administration, or a related field is preferred.
Required Qualifications- BS/MS in Electrical, Computer, Systems Engineering, or a related discipline.
- 12+ years of experience in industrial automation architecture, business development, or solution design.
- Expertise in automation platforms, industrial networking, functional safety, security, and IIoT technologies.
- Proven ability to translate complex architectures into actionable business strategies and drive ecosystem adoption.
- Experience collaborating with OEMs, system integrators, and technology vendors on validation and deployment of automation solutions.
- Exceptional communication and executive presentation skills, with a track record of influencing customers and industry partners.
Preferred Qualifications- Experience in large-scale automation orchestration, robotics integration, or IIoT platform deployment.
- Familiarity with PLC/CPLD/FPGA technologies in control, telemetry, safety, security, Industrial HMI, Edge AI, and Smart Sensor applications.
- Published contributions to industry standards, specifications, or automation best practices.
Pay & BenefitsConsistent with Lattice Semiconductor values and applicable law, we provide the following information to promote pay transparency and equity. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline, and our compensation range reflects the cost of labor in the U.S. geographic market based on the location of the role. Pay within these ranges varies and depends on job-related knowledge, skills, and relevant work experience.
For candidates who receive and offer, the starting salary will vary based on various factors including, but not limited to, such qualifications as, skill level, competencies, and work location. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee.
Base Pay Range273000
In addition to base pay, this role may be eligible for variable/ incentive compensation and/ or equity. In addition, this role is eligible for a comprehensive, competitive benefits package which may include healthcare and retirement plans, paid time off, and more!
