Director Quantitative and Index Product Marketing

Overview of the role

It is an exciting time to join Northern Trust Asset Management, as we are investing to drive innovation and growth – with marketing playing a critical role.

The Director Quantitative and Index Product Marketing is a critical leadership position within our Product Marketing team, responsible for building and executing the marketing strategy in pursuit of growth of our Quantitative and Index business, with specific focus on our Adaptive and Multifactor strategies, working in partnership with our investment leaders.  In this capacity, they will define competitive positioning and value proposition of our combined Quantitative and Index platform, lead the development, management and execution of marketing content in support of our marketing efforts and lead product launch campaigns as we grow our offerings.  This includes building and “feeding” always-on and point-in-time campaigns to drive product adoption and loyalty within key investor segments and assisting with product marketing operations as needed.

The role will serve as a “go to” subject matter expert for Quantitative and Index offerings within the marketing team and will partner across marketing and the rest of the organization in the execution of our strategy. The role will require strong leadership and collaboration within the broader organization – Marketing Centers of Excellence, Investments, CPMs, Product, Distribution, Compliance, Operations, etc. – to successfully meet marketing and organizational goals. In addition, the position will partner with adjacency Northern Trust business units to advance collaboration and growth.

Responsibilities:

• Establish clear product marketing strategies for the Quantitative and Index platform aligned with business goals and within budget.
• Define product positioning and distill technical concepts into simple, compelling messages customized by client segment (institutional, intermediary). Technical and promotional writing expertise required.
• Lead new product launches, including, development of value proposition and strategic competitive positioning for go-to market activities and materials designed to build awareness and product adoption within sales enablement tools and website presence.
• Serve as SME for all marketing-related activities (advertising, campaigns, thought leadership, etc.).
• Develop, direct and manage, as needed, product content across marketing assets (e.g., videos, articles, website, social, presentations, etc.) and assist with value-add and thought leadership content.
• Leverage intelligence from competitive research (peers, new entrants, category incumbents), industry partners (Cerulli, Fuse, etc.), internal SMEs, and data-driven tools (Morningstar/eVestments) to identify differentiated and viable long-term competitive advantages and positioning.
• Participate in salesforce training in relation to use of marketing deliverables.
• Ensure marketing materials meet all required regulatory obligations across all marketing constructs, distribution channels and regions.
• Assist Marketing Services team with maintaining, updating, distributing and enhancing product-related updates as needed (e.g., recurring performance communications and product actions across digital and print).

Experience & Skills:

• 15+ years of asset management marketing experience, specifically with Quantitative and/or Index platforms and B2B concentration required.
• Strong communication skills (written and verbal); demonstrated ability to craft product messaging that illustrates compelling, differentiated benefits.
• Strong product technical knowledge and ability to translate difficult/complex investment concepts into practical, applicable content and messaging.
• Exceptional interpersonal skills and ability to influence senior stakeholders in relation to marketing strategy and best practices. Demonstrated experience collaborating with senior stakeholders across investment, sales and product teams.
• Strong commercial mindset, intellectual curiosity.
• Deep understanding of institutional, wealth and intermediary client segments and their unique nuances, buy psychology and sales cycles.
• Critical thinker with superior problem-solving abilities, the ability to lead cross-functional teams and organize people and resources to effectively drive outcomes in respond to the needs of the business.
• Demonstrated ability to multi-task, effectively managing and navigating multiple projects, stakeholders and competing objectives.
• Strong understanding of the US and International regulatory requirements/regulations.
• Driven, self-motivated, high-performing, commercial mindset.

• rketing or related field is highly preferred.

Salary Range:

Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.