Director, Product Marketing

Director, Product Marketing Loopio is looking for a Director of Product Marketing to lead product marketing strategy and execution for our most important initiatives. As our most senior PMM, you'll set the direction for pricing, go-to-market product strategy, and competitive positioning across the portfolio, partnering closely with Product, Sales, and Marketing leadership to translate product strategy into market-winning plans. This role backfills a critical leadership position on the Product Growth & Experience team and reports directly to the VP, Product Growth & Experience. This is a high-visibility, high-autonomy opportunity for someone with proven success scaling a B2B SaaS company who wants to shape how Loopio wins in a competitive, AI-driven market. Note: This is an existing vacancy on the team What You'll Be Doing • Own the narrative for Loopio's evolution into a multi-product, AI-native portfolio, translating capabilities across product lines into a single, coherent market position • Set go-to-market strategy for major product launches and strategic initiatives, aligning Product, Sales, Customer Experience, and Marketing around a single narrative and launch plan • Partner closely with Product, Finance, and GTM on pricing strategy, shaping structure, packaging, and value metrics to drive adoption and expansion revenue • Shape competitive positioning and win/loss analysis, turning market and customer insight into messaging, battlecards, and sales enablement that sales teams actually use • Partner with the senior leadership team on long-term product and market strategy, representing the voice of the customer and the market in major planning cycles • Mentor and provide strategic guidance to other product marketers, raising the bar for product marketing craft across the team • Act as a trusted advisor to product team peers on roadmap prioritization, bringing market and competitive context to major build decisions • Represent Loopio externally as a thought leader and spokesperson for our positioning, through analyst briefings, customer conversations, and industry events What You'll Bring to the Team • 8+ years of product marketing experience in B2B SaaS, with a track record of owning pricing and go-to-market strategy for a core product line • Experience with AI-driven products and how they change buyer behavior and competitive dynamics • Proven experience designing and launching pricing and packaging changes that measurably moved revenue or adoption • Strong executive presence and the ability to influence senior stakeholders across all functions • Deep experience building competitive positioning and messaging that sales and customer-facing teams rely on day to day • A strategic mindset paired with the ability to get into the details when a launch or pricing change needs it • Excellent written and verbal communication skills, comfortable presenting to executive leadership and customers alike • Experience mentoring or informally leading other product marketers or GTM professionals • Experience in the proposal, RFP, or sales enablement space is a plus Where You'll Work • Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ'd in Canada, with established hub regions around the world where we hire from. • Our employees (or Loopers, as we call ourselves!) live and work in C🇦 Canada (British Columbia and Ontario), UM US, I🇳 India (specifically in Gujarat, Maharashtra, and Bengaluru), and GB London. • The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC). • We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you! • You'll collaborate with your teams virtually across the UK, India, and North America (we're just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work 97d during the workday • We encourage asynchronous collaboration to effectively work as a global #OneTeam!