Director of Product MarketingAven is seeking a strategic and hands-on marketing leader to own how the company is understood in the market. As Director of Product Marketing, you will shape the narrative that connects our products, customers, partners, and vision, ensuring Aven's story is clear, differentiated, and compelling at every stage of the customer journey.
Serving at the intersection of Product, Marketing, Revenue, and Customer Success, you'll transform product strategy and customer and competitive insight into market advantage. From positioning and go-to-market strategy to executive presentations, customer advocacy, storytelling, and strategic sales enablement, you'll help define and elevate Aven's position to become the leading global hotel commerce platform.
This role is ideal for a leader who thrives on translating complexity into clarity, turning innovation into customer value, and building the stories that drive growth, loyalty, and market preference
Responsibilities: Own Product Positioning & Market Narrative- Set the strategic direction for Aven's company, platform, product, customer, and partner narratives, ensuring the market understands Aven's differentiated role in hotel commerce and the business outcomes it enables.
- Translate product strategy, roadmap investments, customer needs, and market trends into compelling value propositions and messaging
- Lead and develop team of product marketing managers responsible for defining positioning, messaging frameworks, elevator pitches, and buyer-focused narratives across key audiences and market segments
- Partner closely with Product Management to articulate customer value and competitive differentiation
Lead Go-to-Market Strategy - Lead cross-functional go-to-market strategy for new products, enhancements, and strategic initiatives, aligning Product, Revenue, and Customer Success around a clear commercialization plan
- Establish the customer and market segmentation approach, defining ideal customer profiles, buyer personas, and journey insights to guide market strategy
- Turn customer, competitive, and market intelligence into strategic direction, identifying growth opportunities, informing portfolio decisions, and strengthening Aven's market differentiation
- Partner with Revenue Marketing to shape demand generation and investment priorities, ensuring programs focus on products, audiences, and market opportunities with the greatest growth potential
- Create the strategic narrative and value architecture that power commercialization, equipping the organization to build market preference, accelerate adoption, and drive revenue
Drive Sales Enablement & Storytelling - Set the strategic direction for Aven's commercial narrative, translating market positioning, customer value, and competitive differentiation into stories that influence buyers and accelerate growth
- Build a scalable enablement strategy that equips Sales, Account Management, and Customer Success with the insights, messaging, and tools needed to improve buyer engagement, win new business, and expand customer relationships
- Shape presentations and narratives for high-value opportunities, including strategic sales pursuits, executive briefings, partner engagements, and industry events
- Advise executives and business leaders on strategic storytelling, strengthening presentations, speaking engagements, customer events, and other high-visibility business initiatives
- Establish storytelling and presentation excellence as an organizational capability, setting standards and frameworks that create a clear, consistent, and compelling Aven story across audiences and channels
Build Customer Advocacy and Retention Program - Set the strategy for customer advocacy, transforming customer outcomes into credible market proof, influential voices, and stories that strengthen preference for Aven
- Build the Customer Advisory Board and broader customer community into strategic business assets, deepening executive relationships, validating company direction, and creating meaningful opportunities for customer influence and advocacy
- Partner with Account Management and Customer Success to shape the customer growth strategy, developing scalable programs that accelerate adoption, strengthen engagement and retention, and uncover expansion opportunities
- Own the approach to customer communications, ensuring launches, major enhancements, and business initiatives are translated into clear customer value and coordinated experiences
- Establish a unified voice-of-the-customer and satisfaction strategy, turning customer feedback into actionable insight that informs product priorities, go-to-market decisions, and the overall customer experience
Coach & Elevate the Marketing Team - Build and lead a high-performing product marketing team, establishing the vision, capabilities, operating model, and standards required to elevate the function's impact across the business
- Champion a culture of strategic thinking, collaboration, accountability, and executional excellence, developing team members into influential partners across Product and Commercial teams
- Shape overall marketing strategy and performance as a senior member of the marketing leadership team, aligning priorities, resources, and investments to the company's growth objectives
Qualifications - Bachelor's degree in Marketing, Business, Communications, or a related field required
- 10+ years of B2B SaaS or enterprise technology marketing experience, including progressive leadership in product marketing, go-to-market strategy, positioning, and commercialization
- Proven ability to develop differentiated market positioning and translate complex products, technologies, and industry trends into compelling customer-focused narratives
- Exceptional storyteller with experience crafting messaging, presentations, and thought leadership that influence buyers, support sales teams, and drive market preference
- Strategic thinker with a strong commercial mindset and a track record of aligning marketing initiatives to business objectives, revenue growth, customer adoption, and market expansion
- Experience leading cross-functional initiatives and influencing stakeholders across Product, Sales, Customer Success, Partnerships, and Executive Leadership
- Strong understanding of customer research, market intelligence, competitive analysis, and buyer insights, with the ability to turn findings into actionable strategies
- Proven success developing and executing go-to-market strategies, product launches, sales enablement programs, and customer advocacy initiatives
- Resourceful, results-oriented leader who thrives in fast-paced, evolving environments and can effectively balance strategy with execution across multiple priorities
- Outstanding written, verbal, and visual communication skills, with exceptional presentation and executive storytelling capabilities
- Experience managing and developing high-performing marketing professionals preferred
- Hospitality technology, commerce, travel technology, or platform software experience is a plus
What We Offer We believe great work deserves great support. Here's what you can expect:
- Very competitive compensation
- Generous Paid Time Off (25 PTO days)
- 8 Hours Annually Volunteer Time Off (VTO)
- Comprehensive medical, dental, and wellness program
- 12 weeks paid parental leave
- Flexible working arrangements
- Formal and informal reward, recognition, and acknowledgement programs
- Fun and engaging employee development events
