Position Summary

The B2B Hospitality TV (HTV) Product Marketing Director owns the HTV category P&L and leads the execution of an end-to-end product marketing strategy for the Hospitality TV product portfolio. In collaboration with senior leadership, the Director sets the vision and agenda for product marketing efforts within the HTV segment, drives returns on all marketing investments (ROI), and serves as the external face of the Samsung HTV category to key hospitality customers, media, and industry partners. This role collaborates with Samsung cross-functional teams (Sales, Supply Chain, Finance, Demand Generation, and HQ) to achieve KPI objectives-including revenue, margin, market share, and profitability-while leveraging deep understanding of hospitality industry dynamics to influence Samsung Korea HQ product planning and development.

Role and Responsibilities

1. End-to-End Go-to-Market Strategy: Define and lead the execution of a comprehensive, GTM strategy for the HTV product portfolio. Ensure alignment of all product marketing activities-forecasting, promotion, sales enablement, and inventory balancing-with Samsung's strategic business direction and goals. Analyze data from forecast roll-ups and actual sales to drive agile business decisions such as pricing modifications and promotional investment adjustments.

2. P&L Ownership and Financial Management: Own the HTV category P&L and strive to achieve Samsung's revenue, margin, market share, and profitability KPIs for the assigned product portfolio. Prioritize and coordinate marketing investments across HTV product categories to ensure optimized use of marketing funds. Balance margin contribution across categories to ensure overall profitability, and develop corrective action plans to address shortfalls in sales, inventory, and market share.

3. Strategic Customer Engagement: Represent Samsung as the face of the HTV category to key customers-including hotel chains, hospitality management companies, System Integrators, and distribution resellers. Build and maintain strong, collaborative business relationships to drive brand loyalty and revenue growth. Support sales negotiations on assortment, flooring, product placement, and advertising. Lead customer engagement events and facilitate customer site visits to Samsung Korea to secure product commitment.

4. Samsung HQ Collaboration and Product Roadmap Influence: Establish and nurture relationships of trust and mutual respect with Samsung Korea HQ product planning and R&D teams. Share deep local market insights, competitive intelligence, and hospitality customer/consumer behaviors and preferences to influence current and future HTV product designs and roadmaps. Ensure local sales and marketing stakeholders understand HQ decisions, and that HQ requests are supported with detail and rationale required for effective decision-making.

5. Product Strategy and Cross-Functional Leadership: Serve as the product strategist for the HTV segment, collaborating with Sales (across channel and end user), Supply Chain, Demand Generation, Finance, and Marketing Communications teams to achieve category KPIs. Approve and ensure creation of ATL, BTL, and TTL marketing materials, online assets, collateral, and training. Partner with Samsung PR and event leads in identifying speaking and presentation opportunities at trade shows, media appearances, and promotional events. Ensure sales teams are well-supported in product information, availability dates, promotion collateral, and customer incentive plans.

6. Talent Development and Team Management: Set and execute product marketing talent management plans for the HTV team. Collaborate with HR to define and implement plans for hiring, onboarding, and developing Product Marketing talent. Identify and grow promising talent through coaching, mentoring, and job/project rotation. Manage and develop direct reports to ensure high performance, and conduct salary planning and performance reviews across the organization

Skills and Qualifications

Skills and Qualifications

Required:

• 12+ years of brand or product marketing experience with demonstrated full ownership of P&L
• Bachelor's degree (B.A. or B.S.) in Business, Marketing, or related field required
• Experience managing B2B product segments
• Familiarity with PSI/supply chain, CPFR, and P&L processes
• Understanding of industry market data tracking tools (e.g., MPD, STR, hospitality research platforms)
• Experience creating and delivering compelling presentations to C-suite / senior executives
• Periodic travel required for this role (10-15%).

Preferred:

• Advanced degree in Business Management (MBA); experience in retail, CE, or B2B hospitality/commercial display industry
• Experience in B2B go-to-market environments with multi-tier channel structures
• Familiarity with hospitality TV technology ecosystem (IPTV, HSIA, casting solutions, property management integration)

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

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