Director, Platform Product Marketing
Rapid7 is seeking a strategic, collaborative, and results-driven Director of Product Marketing to lead the Platform Product Marketing function. As a key leader within our Product Marketing organization, you will be responsible for translating product strategy into market execution—ensuring our products are effectively positioned, launched, enabled, and adopted across the market.
You will lead a team of Product Marketing Managers responsible for product positioning, launch strategy, field enablement, and product-focused go-to-market execution across the Rapid7 portfolio. Working closely with Product Management, Sales, Marketing, Customer Success, and Enablement, you will ensure product innovation is transformed into clear customer value, differentiated market positioning, and measurable business outcomes.
About the Role
As the leader of the Platform Product Marketing discipline, your work will directly influence product adoption, go-to-market effectiveness, and business growth. Your primary responsibilities include:
- Lead the Platform Product Marketing Function: Build, develop, and scale a high-performing team of Product Marketing Managers. Establish team priorities, operating models, best practices, and processes that drive consistent execution and business impact.
- Own Product Positioning & Messaging: Define and evolve product positioning, messaging, and value propositions that clearly communicate differentiation, customer value, and market relevance across the Rapid7 portfolio.
- Drive Product Launch Excellence: Establish and lead the product launch framework, partnering across Product, Marketing, Sales, Enablement, and Customer Success to deliver coordinated, high-impact launches.
- Translate Product Strategy into Market Success: Partner with Product leadership to bring new capabilities and innovations to market, ensuring product strategy is effectively translated into customer-facing value and go-to-market execution.
- Enable the Field: Partner with Sales and Enablement leadership to equip customer-facing teams with the messaging, content, tools, and training needed to confidently position and sell Rapid7 products.
- Be the Definitive Expert on Your Products and Markets: Develop unmatched depth in the products you own, the competitive vendors that occupy the same space, and the buying dynamics that determine why customers choose Rapid7 — or don't. While others may contribute inputs like win/loss data or analyst research, no one in the company should understand the product, the competitive landscape, or the customer's purchase decision more deeply than you. Use that expertise to inform positioning, sharpen launch strategy, and serve as the authoritative voice on your market in any room you're in.
- Influence Product and Go-to-Market Strategy: Serve as a trusted advisor to Product and Revenue leadership, helping shape roadmap priorities, commercialization approaches, and market readiness plans.
- Represent Product Marketing Across the Business: Act as a senior leader and advocate for Product Marketing in executive planning, product strategy discussions, analyst engagements, customer conversations, and key company initiatives.
The skills and qualities you’ll bring include:
- 10+ years of experience in Product Marketing, Product Management, Go-to-Market Strategy, or related disciplines within B2B technology or cybersecurity.
- Experience leading and developing high-performing product marketing or go-to-market teams.
- Demonstrated success leading portfolio-level go-to-market strategy, product launches, positioning, messaging, and cross-functional initiatives.
- Strong understanding of SaaS business models, commercial strategy, pricing, packaging, and revenue growth drivers.
- Exceptional communication and storytelling skills with the ability to translate complex technical concepts into compelling customer-focused narratives.
- Proven ability to influence executive stakeholders and drive alignment across diverse cross-functional teams.
- Strong analytical and strategic thinking skills, with experience using customer, market, competitive, and business insights to inform decisions.
- Bachelor's degree or equivalent professional experience.
- Core Value Embodiment: Embody our core values to foster a culture of excellence that drives meaningful impact and collective success.
We know that the best ideas and solutions come from multi-dimensional teams. That’s because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don’t be shy - apply today.
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