DIRECTOR - PERFORMANCE MARKETING (Hybrid) Job Summary:We are seeking a dedicated and talented Director, Performance Marketing to join our team. In this role, you will drive our paid media strategy across paid social, paid search, affiliate, and emerging digital channels to profitably acquire and retain customers.
As a member of the Digital and Ecommerce team, you will collaborate with Creative, CRM, and Site, and report directly to the Head of Digital and Ecommerce.
HYBRID: This role is classified as exempt from the Fair Labor Standard Act's overtime requirement and is open to candidates-based Los Angeles. While the position is primarily remote, it follows a hybrid schedule requiring occasional in-person work at Culver City, CA 90230. The role requires working in PST hours, so candidates located on the West Coast are preferred. A reliable internet connection and a dedicated workspace free from significant distractions are essential for remote work.
What You'll Do:Essential Job Functions
The Director of Performance Marketing is responsible for building and scaling ONE/SIZE's growth engine across paid media and acquisition channels, driving profitable customer growth while protecting brand equity. This role blends strategy, execution, and leadership, and partners closely with Brand, Creative, Ecommerce, CRM, Retail, and Finance to align performance marketing with broader business goals.
- Own the full-funnel performance marketing strategy across Paid Social (Meta, TikTok, YouTube), Paid Search (Google, Bing), Affiliate, Podcast, CTV/OTT, and emerging channels to drive efficient customer acquisition, revenue growth, and LTV.
- Develop and manage an integrated growth roadmap that connects upper funnel awareness, mid-funnel consideration, and lower funnel conversion, ensuring a cohesive experience across all key platforms.
- Plan, manage, and optimize multi-million dollar media budgets, balancing ROAS, CAC, LTV, contribution margin, and overall profitability while aligning with monthly, quarterly, and annual targets.
- Build and maintain a disciplined testing program, including A/B and multivariate testing across creative, audiences, bids, offers, landing pages, and funnels to continuously unlock scalable learnings.
- Partner with Creative and Brand teams to develop performance-minded creative briefs and asset roadmaps that reflect ONE/SIZE's brand voice while driving strong CTR, CVR, and ROAS.
- Translate performance insights into clear narratives and recommendations, providing regular reporting to senior leadership on channel performance, key learnings, and next-step strategies.
- Collaborate cross-functionally with Ecommerce, CRM, Creative Strategy, and Brand to ensure alignment on promotions, launches, landing page optimization, and lifecycle strategies that support acquisition and retention.
- Own and evolve the measurement and attribution framework ileveraging tools such as platform pixels, server-side tracking, MMM, lift tests, and incrementality studies.
- Identify and validate new channels and partners, running structured pilots to test emerging platforms, retail media networks, and acquisition opportunities before scaling.
- Oversee agency and vendor relationships, ensuring clarity on goals, accountability on performance, and continuous improvement in execution and testing.
- Build and refine dashboards and KPI frameworks that provide visibility into CAC, ROAS, LTV, cohort performance, and payback periods, enabling better decision making and forecasting.
- Support retail and omnichannel initiatives by partnering with retail teams and key accounts to activate paid media, retail media networks, and localized performance campaigns that drive both ecommerce and in-store demand.
- Champion an experimentation and learning mindset within the growth organization, encouraging rapid iteration, intellectual honesty, and data-informed decision making.
- Regular attendance, collaboration across departments, and flexibility to support peak periods, key launches, and special initiatives are essential to success in this role.
- Other duties may be assigned.
Non-Essential Job Functions
- Assist with special projects or initiatives as needed to support departmental and company growth goals.
- Provide backup coverage for team members during absences or peak workload periods.
- Perform additional administrative tasks or clerical duties related to campaign setup, budget management, or reporting as assigned.
- Support cross-departmental efforts or collaborative initiatives, such as major product launches, brand campaigns, or high-impact testing programs, when required.
What You'll Bring:To excel in this role, you must meet the following qualifications. Reasonable accommodations can be made to support individuals with disabilities in performing essential functions.
- Bachelor's degree in Marketing, Business, Economics, Data Science, Communications, or a related field is preferred.
- 8-10+ years of experience in performance marketing, acquisition, or growth roles, preferably within DTC ecommerce, beauty, fashion, wellness, or consumer brands.
- Experience managing and scaling large performance budgets across multiple channels with a focus on profitable growth.
Skills, Knowledge, and Experience Essential for the Role:- Deep, hands-on expertise in Paid Social and Paid Search, including Meta Ads, TikTok, Google Ads (Search, Shopping, YouTube), and related platforms.
- Strong understanding of growth metrics and unit economics, including CAC, ROAS, LTV, contribution margin, payback windows, and cohort performance.
- Proven experience building structured testing roadmaps across creative, bidding, targeting, and landing pages, and converting learnings into scalable programs.
- Strong analytical and quantitative skills, with proficiency in tools such as Excel, Triple Whale, Fospha, or similar analytics platforms, and ad platform reporting.
- Experience with attribution and measurement, including incrementality testing, lift studies, and working with analytics or data science partners on MMM and cross-channel performance insights.
- Demonstrated ability to translate data into clear strategies and compelling stories for senior leadership, including succinct performance recaps and strategic recommendations.
- Experience collaborating closely with Creative, Brand, CRM, Ecommerce, and Product to connect acquisition with onsite experience, lifecycle, and retention.
- Strong project management skills with the ability to prioritize, manage multiple initiatives, and deliver high-quality work in a fast-moving environment.
Desired Skills (Preferred):- Experience working with beauty, fashion, or lifestyle brands, particularly those with strong DTC and omnichannel presence.
- Exposure to CTV/OTT, audio/podcast, affiliate, and influencer channels as part of an integrated growth strategy.
- Experience with or interest in AI-driven workflows, such as automated creative testing, dynamic audience segmentation, and predictive modeling for LTV and churn.
- Comfort working with BI tools (for example, Looker, Tableau, or similar) and customer data platforms or CRM platforms.
- A passion for storytelling, brand building, and creating performance campaigns that feel on-brand and elevated, not just transactional.
Team Leadership & OversightSenior Performance Marketing Manger
Assistant Manager, Performance Marketing
Physical Requirements This role requires the following physical capabilities:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 20 pounds at times.
- Must be able to bend, stretch, kneel, twist, and squat to adjust or position equipment, cameras, or set up for events.
- Prolonged periods standing, bending, stooping, and reaching
- Must be able to focus on detailed work for extended periods, which may lead to eye strain or fatigue.
- Must be able to perform tasks that require fine motor skills, including typing and using a mouse.
- Must be able to work in a fast-paced, often time-sensitive environment.
If you're ready to make an impact and grow with us, we'd love to hear from you!
