Job Description:Job SummaryThe Director of Consumer Acquisition & Growth leads the overall demand generation and customer acquisition strategy across multiple direct-to-consumer brands. This role is responsible for driving scalable growth through paid media, performance marketing, customer acquisition, retention strategies, analytics, experimentation, and agency management. The position partners with cross-functional teams to optimize the customer journey, maximize marketing performance, and improve business growth using data-driven decision-making and AI-enabled solutions.
Key Responsibilities:- Develop and execute demand generation and customer acquisition strategies across multiple brands.
- Lead paid media initiatives across search, social, video, programmatic, affiliate, audio, and emerging channels.
- Optimize marketing investments based on CAC, ROAS, LTV, and contribution margin.
- Manage and evaluate agency partnerships to improve marketing performance.
- Identify and test new acquisition channels and growth opportunities.
- Drive full-funnel marketing performance from awareness through customer retention.
- Collaborate with eCommerce teams to improve traffic quality, landing pages, and conversion rates.
- Partner with CRM and analytics teams to strengthen customer lifecycle marketing.
- Lead attribution analysis, media mix modeling, and marketing experimentation.
- Utilize first-party data and customer segmentation to improve targeting and campaign efficiency.
- Lead, mentor, and develop performance marketing and social media teams.
- Oversee integrated paid, organic, and influencer marketing strategies.
- Work closely with creative teams to ensure consistent brand messaging across marketing channels.
- Leverage AI tools and automation to improve forecasting, media performance, and marketing effectiveness.
Qualifications:- Bachelor's degree in Marketing, Business, or a related field.
- 10+ years of experience in performance marketing, growth marketing, or demand generation.
- Strong expertise in paid media strategy and digital marketing.
- Experience managing marketing agencies and performance optimization.
- Strong knowledge of attribution models, CAC, LTV, ROAS, and marketing analytics.
- Leadership experience managing cross-functional marketing teams.
- Experience using data analytics, dashboards, and AI tools for marketing optimization.
- MBA, CRM/lifecycle marketing, influencer marketing, and consumer goods experience preferred.
Working Place: Cypress, California, United States Company : 2026 WOmen Veterans Aug 13 - Exemplis 
