Job DescriptionWe're looking for a Director of Partnerships and Brand Marketing to lead the development of best-in-class product collaborations and partnerships that drive engagement, awareness, and revenue for the Pottery Barn Kids and Pottery Barn Teen brands. This role will partner closely with cross-functional teams to shape fully integrated 360° marketing campaigns, bringing together strategic storytelling, PR, content, digital, social, retail, and experiential moments.
Key Responsibilities- Lead the development and execution of integrated 360° marketing and PR campaigns that bring collaboration partnerships to life across digital marketing, content, social, earned media, events, retail, and e-commerce.
- Serve as brand contact for collaboration partnerships, cultivating trusted, long-term relationships and ensuring partners are thoughtfully engaged from concept through launch.
- Partner closely with Merchandising, Creative, E-commerce, Inventory, Store Operations, Legal, and Brand Marketing teams to drive alignment, solve challenges, and ensure seamless execution across all channels.
- Own campaign planning and workflow management for Brand Marketing and PR initiatives, including timelines, deliverables, approvals, meeting agendas, launch milestones, and cross-functional follow-ups.
- Drive marketing operational excellence across complex partnership workstreams, including contract coordination, partner approvals, vendor onboarding, budget management, sample needs, asset delivery, reporting, and post-campaign recaps.
- Collaborate with internal and external teams to shape compelling storytelling, content strategy, press materials, partner messaging, and customer-facing launch narratives.
- Analyze campaign performance, press results, customer engagement, and partner impact to identify insights and recommendations that inform future collaboration strategy.
- Build and manage meaningful media relationships to support collaboration launches, brand campaigns, seasonal initiatives, and tentpole moments across Pottery Barn Kids and Pottery Barn Teen.
- Identify opportunities to amplify partnerships through culturally relevant moments, talent integration, events, press storytelling, social content, and brand-right experiential activations.
Qualifications- 8-10 years of experience in partnerships, brand marketing, public relations, licensing, or talent, within a consumer-facing brand, retail, lifestyle, fashion, home, or agency environment.
- Proven track record of developing and executing high-impact partnerships, PR campaigns, brand activations, and cross-functional marketing initiatives that drive awareness, cultural relevance, and business results.
- Strong strategic judgment with the ability to identify brand-right opportunities, evaluate partnership potential, and translate cultural trends into meaningful consumer-facing programs.
- Exceptional relationship management skills, with the ability to partner effectively with senior leaders, cross-functional teams, collaborators, agencies, and external stakeholders.
- Demonstrated ability to lead complex, detail-oriented projects from concept through execution, including timelines, approvals, deliverables, budgets, reporting, and post-campaign recaps.
- Highly organized operator with the ability to manage multiple high-visibility initiatives in a fast-paced environment.
- Strong understanding of brand storytelling, earned media, influencer/talent strategy, consumer engagement, and culturally relevant marketing moments.
- Bachelor's degree or equivalent experience required.
- This role is required to be onsite Mondays through Thursdays in our San Francisco office.
What You BringStrategic Attention to Detail: You understand that every touchpoint matters, from the first partner conversation to final campaign execution, and you ensure each detail reflects the highest standard for the brand.
Exceptional Communication & Relationship Management: You build trust quickly, communicate with clarity, and represent the brand thoughtfully with internal leaders, cross-functional partners, external collaborators, agencies, and talent teams.
Cross-Functional Leadership: You know how to bring teams together, create alignment, and guide complex initiatives across marketing, PR, creative, merchandising, legal, product development, and external partners.
Operational Excellence: You bring structure, discipline, and momentum to complex campaigns, managing timelines, approvals, deliverables, budgets, and competing priorities with precision.
Brand & Cultural Judgment: You have strong instincts for what feels brand-right, culturally relevant, and commercially meaningful, and can translate those instincts into thoughtful partnerships and campaigns.
People First Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:
Benefits - A generous discount on all WSI brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial and emotional health
Continued Learning - In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops, learning programs, and speaker series
This role is not eligible for relocation assistance.
The expected starting pay range for this position is $160,000-$175,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
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