Director of Sales
Reports to Chief Commercial Officer
This is not a typical sales role.
We don't just rent equipment, we execute events. From corporate events and festivals to emergency response deployments, our clients trust us because we show up, solve problems, and deliver under pressure.
We're looking for a Director of Sales who understands that selling is only half the job; the other half is making sure what you sell actually works in the real world.
What You'll Own
You are responsible for one thing: revenue growth that actually sticks.
That means:
- Building and leading a sales team that produces consistently, not occasionally
- Personally closing high-value deals and setting the standard for performance
- Creating a sales engine that aligns with operations, not fights it
- Driving new business while protecting the reputation that got us here
If you've only managed from dashboards, this role will expose you.
What Your Days Will Really Look Like
- Reviewing pipeline and holding your team accountable (daily)
- Jumping into real deals-not just "reviewing" them
- Fixing broken proposals before they hit a client
- Working with operations when something sold doesn't quite work
- Identifying where we're leaving money on the table-and correcting it
Some days will feel like strategy.
Most days will feel like execution.
What Success Looks Like
- Your team hits numbers consistently
- Deals are cleaner, clearer, and easier for operations to execute
- You are personally responsible for key revenue wins
- Sales and operations trust each other (this is a big one)
- We grow without creating chaos
What You'll Actually Do
- Lead, coach, and hold accountable a team of sales professionals
- Own forecasting, pipeline health, and conversion rates
- Close major accounts and strategic partnerships
- Build repeatable sales processes that don't rely on personalities
- Work closely with operations to ensure what is sold can be delivered
- Improve pricing discipline and margin, not just top-line revenue
- Identify and pursue new markets and opportunities
Who You Are
- You've led sales teams-but you still like to sell
- You've worked in environments where execution matters (events, logistics, rentals, construction, etc.)
- You understand that a "won deal" can't be delivered is actually a loss
- You're comfortable holding people accountable-and being held accountable
- You don't hide behind CRM reports
- You can simplify complexity and make it actionable
What Will Separate You
- Experience in tent rental, event services, or a similar execution-heavy industry
- A track record of building teams that perform without constant oversight
- The ability to balance growth with operational reality
- Strong instincts on pricing, deal structure, and negotiation
Compensation
- Base salary + performance-based incentives
- High upside for high performance
- Weekly pay
(We'll be direct about comp in the process-performance matters here)
Benefits
- 401(k) with match
- Medical, dental, vision
- Life insurance
- Flexible PTO
Final Word
If you're looking for a role where you can "manage a team and build strategy," this isn't it.
If you want to build something, own results, and be part of a company that actually executes, we should talk.
