7+ years of multi-unit retail leadership experience, including 3+ years managing store managers
Proven track record of scaling revenue in high-growth retail or omnichannel environments
Experience in developing SOPs and training programs for consistent in-store execution
Strong analytical skills with P&L accountability for revenue and expenses
Experience in customer retention strategies through loyalty and CRM programs
Preferred experience in cannabis dispensary or highly regulated retail environments
Bachelor's degree in Business Administration, Marketing, or related field, or equivalent experience
Responsibilities
Visit stores weekly to ensure optimal operations and customer experience
Drive retail revenue and manage the Minnesota retail P&L
Develop and implement processes and training for store operations
Lead and coach General Managers and Pharmacy Manager to foster high performance
Grow active customer counts and improve retention through community engagement
Prioritize and enhance the online menu and ordering experience
Develop retail promotional calendar and manage markdown strategies
Benefits
Medical, dental, vision, HSA/FSA Dependent Care, and life insurance starting the first month after employment
401k program with a 3% employer match after six months
18 days of accrued PTO plus two wellness days and volunteer hours in the first year
Full Job Description
What the role is about:
The Director of Retail Operations drives revenue growth across Vireo Health's Minnesota dispensaries by ensuring stores are optimized to execute and serve our customers each and every day. This role obsesses over retail revenue drivers each and every day. Ensuring our shelves are full and fresh, our stores are clean, and our staff is friendly and fast. Reporting to the Head of Market, this person leads the eight General Managers of our Minnesota stores, the Pharmacy Manager, who oversees the pharmacists serving our medical patients, and the Retail Operations Manager. They own the Minnesota retail P&L, sales plan, and KPIs, and build the processes, standards, and training that turn strategy into consistent in-store execution. This is a hands-on role: the Director of Retail Revenue visits stores each week, walks the floor, and sees firsthand how our stores are operating in the physical world to ensure a best-in-class in-store customer experience. In parallel, with over 70% of our customers interacting with our digital experiences, they prioritize the online menu and ordering experiences daily. This is also a data-driven role: they use data to track trends in underlying revenue drivers such as active customer counts, average order value, and available selection. Minnesota's cannabis market is fast-paced, highly regulated, and changing quickly, so we are looking for a seasoned multi-unit retail leader who brings proven practices, sound judgment, and the ability to move quickly as the market and regulations evolve.
What impact you'll make:
Visit stores in person every week. Walk the floor with General Managers, check that shelves are full and fresh, stores are clean, and service is friendly and fast, confirm in-store execution of SOPs, promotions, and product presentation, coach team members on the spot, and follow up on every issue you find
Drive retail revenue and own the Minnesota retail P&L. Be accountable for Minnesota retail revenue, gross profit, operating expenses, and EBITDA; develop and execute revenue-driving initiatives; track revenue drivers such as active customer counts, average order value, available selection, and conversion; and build annual and quarterly retail plans with the Head of Market and Finance
Build the processes stores run on. With the Retail Operations Manager, develop, implement, and refine SOPs, selling and service standards, and training materials so every store executes the same way; pilot new tools, technologies, and operating approaches; and scale what works
Lead, coach, and hold accountable the eight General Managers and the Pharmacy Manager, creating store and employee incentives tied to goal attainment, building succession plans, and fostering a culture of high performance, hospitality, compliance, and consistent patient care
Grow active customer counts and improve retention across the Minnesota store base, using loyalty, CRM, and win-back programs as key levers, and develop the local community engagement strategy that General Managers execute at the store level
Prioritize the online menu and ordering experience daily, working with the Merchandising and Purchasing Manager and Marketing so digital shoppers find accurate, in-stock products and a fast, easy path from order to pickup
Develop the retail promotional calendar and own markdown timing and clearance strategy for aged inventory, both in partnership with the Merchandising and Purchasing Manager.
Lead weekly business reviews with store leaders and key stakeholders using a data-driven approach, use analytics to find customer pain points and growth opportunities, and control labor, shrink and loss prevention, and operating expenses
Ensure every store meets Minnesota Office of Cannabis Management requirements and is ready for inspection at any time, working with Compliance and Safety and Security; serve as retail's voice with Marketing, Supply Chain, Merchandising, Finance, and HR; lead new store openings and remodels with Facilities; lead hiring and retention for store and pharmacy leadership with HR; and handle other duties as assigned
What you've accomplished:
7+ years of multi-unit retail leadership, including at least 3 years leading store managers across multiple locations as a district, regional, or director-level leader
Proven success scaling revenue in a high-growth retail or omnichannel environment, including e-commerce or online ordering
Experience building SOPs, training programs, and operating processes that improved in-store execution across multiple stores
Strong analytical skills and a record of data-driven decision making, including P&L accountability for revenue, gross profit, operating expenses, and EBITDA
Experience growing active customers and retention through loyalty, CRM, and win-back programs, and managing promotions and markdowns
Cannabis dispensary, pharmacy, or other highly regulated retail experience strongly preferred
Experience overseeing pharmacists or other licensed healthcare professionals in a pharmacy or medical retail setting strongly preferred
Thrives in a fast-paced, highly regulated, and evolving environment, and makes sound decisions quickly with incomplete information
Experience with cannabis POS, e-commerce, and compliance systems such as Dutchie and Metrc preferred
Excellent communication, leadership, and coaching skills
Bachelor's degree in Business Administration, Marketing, or a related field, or equivalent work experience
Must be at least 21 years of age, pass a background check as required by Minnesota cannabis regulations, and have a valid driver's license
Ability to visit stores in person every week across Minnesota and work evenings and weekends as business needs require
What we offer:
Compensation: $125,000-145,000 annually depending on experience
Competitive benefits offered: Medical, dental, vision, HSA/FSA Dependent Care, life that begin on the first of the month after you start
401k program with a 3% employer match after six months of employment
18 days of accrued PTO in addition to two wellness days & volunteer hours in your first year
