IQVIA

Director of Product- Media OS Activation, IQVIA Digital

IQVIA • $121K — $338K *
Newark, NJ 07104In-Person
Media
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Computer Science, Engineering, or related field.
  • 10+ years of experience in product management and leadership within AdTech, MarTech, or Data-driven SaaS environments.
  • Proven success in building and scaling enterprise platforms for planning, activation, and measurement workflows.
  • Expertise in programmatic advertising ecosystems, identity resolution technologies, data platforms, and omnichannel marketing strategies.
  • Ability to navigate complex, regulated industries and lead large-scale cross-functional teams.

Responsibilities

  • Establish a market-leading operating system for healthcare marketing.
  • Deliver seamless cross-channel orchestration and integration.
  • Define the long-term vision for Media OS, focusing on personalization and data-driven solutions.
  • Drive the evolution of Media OS into an AI-powered activation platform.
  • Lead innovation on AI-driven campaign optimization and performance intelligence initiatives.
  • Develop platform-led growth initiatives in collaboration with sales and marketing teams.
  • Mentor and lead high-performing cross-functional product teams.

Benefits

  • Opportunity to shape a pioneering healthcare marketing platform.
  • Work in a dynamic and rapidly evolving industry at the intersection of healthcare and technology.
  • Collaborate with a highly skilled team of professionals.
  • Access to continuous learning and professional development opportunities.
Full Job Description


We are seeking a visionary and execution-oriented Director, Product - Media OS to lead the Activation POD of our flagship platform and drive innovation at the intersection of healthcare, data, and advertising technology.

What Success Looks Like

In this role, you will:
  • Help establish Media OS as a market-leading operating system for healthcare marketing.
  • Deliver seamless orchestration across channels, partners, and activation platforms.
  • Differentiate IQVIA Digital through industry-leading data, identity, and performance capabilities.
  • Enable AI-powered optimization that delivers measurable improvements in campaign effectiveness and efficiency.

Position Overview

The Director, Product - Media OS will inform the vision, strategy, roadmap, and market success of IQVIA Digital's flagship healthcare marketing platform.

This Activation POD leader will drive the transformation of Media OS from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem that enables healthcare organizations to deliver highly personalized, privacy-compliant marketing experiences at scale.

The ideal candidate brings deep expertise in adtech, martech, digital platforms, data-driven SaaS products, and omnichannel marketing ecosystems, combined with a proven ability to lead cross-functional teams and deliver measurable business impact.

Key Responsibilities

Product Vision & Strategy
  • Lead a team of highly skilled individuals overseeing the activation portion of the Media OS.
  • Lead integrations with activation partners and ensure consistent reporting is provided to the platform.
  • Help define and lead the long-term product vision for Media OS, aligning with IQVIA Digital's mission to deliver personalized, data-driven healthcare marketing solutions.
  • Drive the evolution of Media OS into an intelligent, AI-powered audience and activation platform.


Product Roadmap & Innovation
Own and execute the end-to-end product roadmap across:
  • Audience development, segmentation, direct-to-consumer workflows, and federated audience models.
  • Activation solutions, progressing from multi-DSP orchestration to AI-powered optimization and decisioning.


Lead innovation initiatives focused on:
  • AI-driven campaign optimization and automated decisioning.
  • Closed-loop marketing and performance intelligence.
  • Real-time analytics and adaptive campaign management.
  • Seamless user experiences across activation, measurement, and optimization workflows.

Platform & Ecosystem Leadership
  • Help lead the development of Media OS as an open, multi-platform ecosystem supporting diverse activation partners and media channels.
  • Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV), email, and endemic media environments.
  • Ensure platform scalability, reliability, and flexibility to support enterprise-level healthcare marketing campaigns.


Commercial Strategy & Growth

Partner closely with Sales, Marketing, and Client Success teams to:
  • Develop platform-led growth initiatives that drive revenue expansion.
  • Support integrated campaign solutions and new market opportunities.


Champion customer success by:
  • Delivering measurable improvements in reach, engagement, efficiency, and campaign performance.
  • Demonstrating the value of consolidated workflows and reduced operational complexity.
  • Ensuring strong customer adoption and retention outcomes.

Cross-Functional Leadership
  • Lead and mentor high-performing product teams across audience, identity, activation, workflow, and measurement domains.
  • Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success teams to execute strategic initiatives.
  • Foster a culture of innovation, accountability, and customer-centric product development.
  • Align organizational stakeholders around product priorities, investments, and business objectives.

Required Qualifications
  • Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field.
  • 10+ years of product management and product leadership experience in:
    • Advertising Technology (AdTech)
    • Marketing Technology (MarTech)
    • Digital Platforms
    • Data-driven SaaS environments
  • Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows.


Deep Expertise In:
  • Programmatic advertising ecosystems and DSPs
  • Identity resolution and identity graph technologies
  • Data platforms and audience modeling
  • Omnichannel marketing strategies

Demonstrated Ability To:
  • Lead large-scale cross-functional organizations
  • Translate strategic vision into measurable business outcomes
  • Influence senior executives and key stakeholders
  • Operate effectively in complex, regulated industries

Preferred Qualifications
  • Advanced degree (MBA or related graduate degree).
  • Experience in healthcare, life sciences, pharmaceutical, or highly regulated industries.
  • Familiarity with AI/ML-based optimization, prediction, and recommendation systems.
  • Experience building open-platform ecosystems and partner integration strategies.
  • Knowledge of privacy regulations and healthcare marketing compliance requirements.


About IQVIA

Innovex offers superior and creative advice to corporations. In addition, they raised venture capital for our own affiliate companies, in addition to having assisted clients in fund-raising efforts, new venture outreaches, and financing. Their engineers and technical staff offer varied backgrounds in manufacturing, high tech, product design, quality control, safety, biomechanics, and robotics.

IQVIA Careers

Join the vibrant team at IQVIA, a leading global provider of advanced analytics, technology solutions, and clinical research services to the healthcare industry. IQVIA is recognized for its commitment to innovation, leadership in healthcare, and a culture that celebrates diversity and inclusion.

Work You’ll Do

At IQVIA, we offer job opportunities that empower you to leverage your skills and drive healthcare forward. Become part of a team that thrives on innovation and the pursuit of operational excellence, helping to improve patient outcomes across the globe.

Transform Your Career

IQVIA is the place where you can transform the world of healthcare while advancing your career. With a variety of positions available, from research and development to business analytics, IQVIA is at the forefront of the industry. Our leadership is committed to fostering a culture of growth and professional development, making IQVIA a prime environment for both seasoned professionals and those seeking an internship to kickstart their career.

Innovative Work Environment

Join over 50,000 dedicated professionals in a dynamic environment where technology meets healthcare. At IQVIA, innovation isn’t just a buzzword; it's the backbone of how we solve complex challenges. With cutting-edge resources and a collaborative global team, your work at IQVIA directly contributes to advancements in life sciences.

Career Development and Benefits

IQVIA believes in nurturing its team members not just as employees but as individuals seeking to grow their careers. We support this with unmatched benefits, diversity training, and opportunities for leadership development. Our commitment to your career growth is matched by our dedication to providing a supportive and inclusive workplace.

Explore Job Opportunities

Whether you’re looking for a full-time position, part-time work, or a graduate internship, IQVIA offers a range of employment options to match your career ambitions. Our hiring process is designed to be transparent and engaging, helping you to understand where your skills can best be utilized within the company.

Networking and Professional Development

At IQVIA, networking and professional development are part of our DNA. Engage with industry leaders, participate in global conferences, and take advantage of our in-house training programs designed to enhance your skills and advance your career.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore the diverse job opportunities at IQVIA and find where you can make an impact.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at IQVIA. Embark on a journey of growth, innovation, and leadership at IQVIA. Shape your future in an environment that values diversity and fosters professional development. Join IQVIA today and transform healthcare through the power of information and technology.
Learn more about IQVIA
Size
82,000 employees
Market Cap
$37.5 billion
Industry
Pharmaceuticals & Biotech
Net Income
$279 million
Founded
2016
5 Year Trend
+15.3%
Revenue
$11.3 billion
NASDAQ
IQV
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at IQVIA

More Media Jobs

Find similar Director of Product- Media OS Activation, IQVIA Digital jobs:

NationwideNewark, NJ