5-10 years of product marketing experience in ad tech or data-driven SaaS with a focus on data monetization or activation.
Deep understanding of data solutions, identity resolution, and audience targeting in advertising and media.
Proven ability to simplify complex data and platform capabilities into differentiated messaging for stakeholders.
Experience interfacing with major players in the ad tech ecosystem like LiveRamp, Snowflake, and Google.
Exceptional writing and storytelling skills for both technical and non-technical audiences.
Strong collaboration skills across Product, Sales, Partnerships, and Communications.
Comfort with fast-paced, high-growth environments with changing product lines and market conditions.
Bachelor's degree required; MBA or advanced degree preferred.
Responsibilities
Lead the product marketing strategy for publisher and platform markets with a focus on data solutions.
Craft compelling messaging for technical audiences like data scientists and ad tech buyers.
Act as a subject matter expert on trends in privacy legislation and data matching.
Collaborate with Sales and Partnerships to facilitate adoption of data integrations with key platforms.
Work closely with Product Management to influence roadmap and identify market opportunities.
Create tailored product collateral and sales materials for various ecosystems.
Engage in thought leadership through whitepapers and presentations on data innovation.
Provide sales training and support to ensure consistent messaging across teams.
Benefits
Comprehensive health insurance and wellness offerings.
Life and disability insurance coverage.
Retirement savings plan options.
Paid holidays and paid time off (PTO).
Annual bonus opportunities and various incentives.
Full Job Description
We are seeking a Director of Product Marketing that has deep expertise in advertising technology and data solutions to lead go-to-market strategy and product positioning for Publishers and Platforms.
Responsibilities
Lead product marketing strategy for publishers and platform customers, including measurement, audience targeting and other data solutions, ensuring commercial readiness across multiple markets.
Develop clear, compelling messaging and positioning for highly technical audiences, including data scientists, ad tech buyers, and platform decision-makers.
Serve as a subject matter expert on industry trends such as signal aggregation, privacy legislation, and the evolution of deterministic vs. probabilistic data matching.
Partner with Sales and Partnerships teams to drive adoption of Samba's data integrations with clean rooms, DSPs, SSPs, and other platforms.
Collaborate closely with Product Management to shape roadmap decisions, define competitive differentiation, and identify market opportunities across identity, interoperability, and privacy-safe targeting
Create high-impact product collateral and partner sales materials tailored to ecosystem-specific needs
Contribute to thought leadership efforts including whitepapers, conference presentations, and analyst briefings focused on data innovation and interoperability.
Provide internal training and strategic sales support to ensure consistency and confidence in messaging across teams.
Requirements
5-10 years of product marketing experience in ad tech or data-driven SaaS, with a strong focus on data monetization or activation.
Deep understanding of data solutions, identity resolution, audience targeting across across advertising and media.
Proven ability to translate complex data and platform capabilities into clear, differentiated positioning that resonates with technical and business stakeholders.
Experience working with or within ad tech ecosystems, and familiarity with partners like LiveRamp, Snowflake, Databricks, Google, Amazon, or The Trade Desk.
Exceptional writing and storytelling skills for both technical and non-technical audiences.
Strong cross-functional collaboration skills, especially with Product, Sales, Partnerships, and Communications teams.
Comfortable navigating a fast-paced, high-growth environment with evolving product lines and market dynamics.
Bachelor's degree required; MBA or equivalent advanced degree preferred.
$170,000 - $180,000 a year
Samba TV expects to offer a base salary between $170,000 - $180,000 USD per year for roles to be performed in New York or California; actual base salary offered will depend on various factors including but not limited to location, experience, and performance. Base salary is just one component of Samba TV's total compensation package for employees. Other rewards may include an annual bonus opportunity, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.
