Marketing Director

Celero Communications, Inc.

$230K — $275K *
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Electrical Engineering, Optical Communications, or a related field
  • 15+ years in product marketing, technical marketing, or business development in coherent DSP and optical networking
  • Deep understanding of DSP architectures and optical module ecosystems
  • Proven ability to thrive in a startup environment with self-motivation
  • Global experience managing product launches or customer engagements

Responsibilities

  • Execute the overall marketing strategy for corporate growth and brand awareness
  • Define the multi-year vision and product roadmap based on market data
  • Develop pricing strategies and go-to-market plans
  • Translate complex DSP architecture into value propositions for key stakeholders
  • Analyze market trends and competitor offerings for product differentiation
  • Identify and secure early-stage design wins with critical partners
  • Gather market feedback to influence R&D and development roadmaps
  • Drive marketing initiatives for competitive commercial solutions
  • Collaborate with cross-functional teams to ensure timely product delivery
  • Own the full marketing stack from positioning through execution

Benefits

  • Opportunity to shape and lead go-to-market strategy in a high-growth startup
  • Direct impact on the product landscape and corporate trajectory
  • Engagement with cutting-edge technologies in DSP and optical networking
  • A collaborative and agile work environment that fosters creativity and innovation
Full Job Description
About the job

Celero is seeking an entrepreneurial, commercially-driven Marketing Director to build and lead the global go-to-market strategy for our next-generation Digital Signal Processor (DSP) product line. As an early-stage leader in our high-growth startup, you will have a massive impact on our trajectory. You will bridge advanced chip design with global market adoption, turning our technical architecture into compelling commercial solutions. Reporting directly to the VP of Marketing, this role requires a strategic thinker who is equally comfortable rolling up their sleeves to draft technical whitepapers, launch global campaigns, and secure anchor customer design wins.

Key Responsibilities
  • Corporate Strategy Support: Execute Celero's overall marketing strategy to support corporate growth, product adoption, and brand awareness.
  • Strategic Roadmapping: Define the multi-year vision, business cases, and product roadmap based on market data and ROI.
  • Commercialization: Develop pricing strategies, margin targets, value propositions, and go-to-market (GTM) plans.
  • Product Positioning & Messaging: Translate complex DSP architecture into high-impact value propositions for engineering executives and architects. Translate Hyperscaler networking requirements into DSP performance specifications and feature set.
  • Market & Competitor Analysis: Continuously analyze customer needs, market trends, and competitor offerings to identify product gaps and opportunities for differentiation.
  • Early Adopter Funnel: Partner closely with executive leadership and sales to identify, pitch, and secure critical early-stage design wins with Hyperscalers and module makers.
  • Inbound Market Intelligence: Act as the strategic filter for R&D. Gather customer/end user/ecosystem feedback and competitive intelligence to shape our silicon development and future roadmap.
  • Ecosystem Marketing: Drive marketing initiatives around our DSP (reference clock, DRV/TIA, MZM, tester, etc.) to enable competitive commercial modular solutions.
  • Cross-Functional Leadership: Partner closely with engineering, design, supply chain, and sales teams to ensure products are built to spec and delivered on time.
  • Startup Agility & Execution: Own the full marketing stack from high-level positioning to execution. Work with internal team to create sales toolkits, product briefs, application notes, and competitor teardowns from scratch.

What You Will Bring:
  • Education: Bachelor's degree in Electrical Engineering, Optical communications or a related technical field.
  • Experience: 15+ years of experience in product marketing, technical marketing, or business development specifically within the coherent DSP and optical networking
  • Technical Domain Expertise: Deep understanding of DSP architectures, signal processing algorithms and optical module ecosystems
  • Startup Mindset with self-motivation: Proven ability to thrive in a fast-paced, ambiguous startup environment. Self-starter who can execute with limited infrastructure.
  • Global Exposure: Experience managing product launches or customer engagements globally
  • Communication: Masterful ability to synthesize complex networking architectural concepts into clear, high-density business solutions. Ability to work independently with minimal direction while collaborating across engineering, executive leadership, sales and operations

Preferred Experience:

Experience with one or more of the following:
  • Semiconductor marketing
  • Optical networking
  • Coherent DSP technologies
  • High-speed interconnects
  • Optical modules
  • Hyperscale cloud infrastructure

What Makes You Successful:
  • Entrepreneurial mindset with a passion for building from the ground up.
  • Strategic thinker who is equally comfortable executing day-to-day marketing activities.
  • Exceptional storyteller capable of simplifying complex technologies.
  • Strong cross-functional collaborator who builds trusted relationships across engineering and executive leadership.
  • Curious, creative, and driven to continuously improve.
  • Comfortable navigating ambiguity in a fast-paced startup environment.
  • Passionate about innovation and emerging AI technologies.

Salary Range

$230,000 - $275,000 Base Annually
The final offer will be determined based on job-related skills, experience, qualifications, and location.

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