Demonstrated remarkable achievements in your career.
Experience in building and leading high-performance teams.
Proven track record of successful marketing campaigns with measurable results.
Possess grit and perseverance for career growth.
Strong problem-solving skills with a proactive approach.
Proficient with data analysis and software workflows, capable of collaborating with technical teams.
In-depth understanding of Product-Led Growth (PLG) strategies and tools.
Responsibilities
Lead demand generation and growth marketing initiatives.
Collaborate with product, sales, design, and engineering teams to cultivate a product-led growth strategy.
Implement data-driven marketing campaigns to enhance product adoption and reduce customer acquisition costs.
Experiment and innovate to create new growth channels.
Revitalize messaging and branding to enhance customer value perception.
Make a meaningful impact on current and future customer experiences.
Benefits
Remote-first work environment with flexibility.
Collaborative team culture with a focus on growth and learning.
Opportunity to experiment and establish new marketing strategies.
Participation in shaping the brand's voice and customer interaction.
Access to a global customer base for diverse marketing experiences.
Full Job Description
Job Description
How You'll Contribute:
As the Director of Marketing for a startup, you will wear multiple hats as we scale. You'll get to run demand generation, growth marketing, brand marketing, customer marketing, product marketing, field marketing, and you'll be the core backbone of our product-led / land & expand growth motion.
You'll use OKRs to stay focused, align your team, and prioritize what's going to move the needle.
You'll work with our sales, product, design & eng teams to develop a product-led flywheel.
You'll use data-driven strategies to measure adoption of our PQLs while developing inventive and engaging marketing campaigns that reduce our CAC.
You'll have the room to fail-forward and experiment to establish new growth channels.
You'll wake up a historically snoozy space with a refined voice and message centered around our customer's experienced value.
You'll be making a significant difference to current & future customers who'll leverage V-Comply.
We have a global customer base, and physical office locations in the Bay Area, and India. We're remote first and have team members spread along the west coast.
Qualifications
What we're looking for:
You're motivated and you've done something remarkable, or extraordinary in your career.
You've built and managed a high-performance team with both internal roles and external contractors.
You can recite several campaigns you ran or led that generated results, and your eyes lights up with excitement when you tell the story of their success.
You've got grit, and have shown perseverance to enable your career growth
You see a problem that needs solving, and you seek the solution to solve it, without oversight.
You're data driven and understand technology - you don't have to be able to write queries, but you're dangerous with spreadsheets, understand software workflows, and can collaborate well with PDE teams.
You understand PLG from a growth marketing perspective - registration flows, in app events, adoption moments, and you are comfortable with the tool stack to support this motion.
You've failed in the past, and you view your failures as an opportunity to learn.
You're a teacher and are inspired by making others great.
