Director of Marketing

Director of Marketing

Office-based role at our Itasca, IL location with remote work from home.

Are you a positive, ambitious, outgoing individual with impeccable people skills?

Do you have a passion for taking ownership to implement new growth initiatives?

Does working in a highly engaged organization, one that's committed to growth, collaboration and innovation interest you?

WHAT WE OFFER:

We offer a competitive compensation and benefits package that includes:

• Competitive compensation plans
• Hybrid work environment
• Generous Paid Time Off
• Medical, Dental, Vision, Life, Short-term and Long-term disability insurance
• Learning & Development Plans
• Coaching & Mentorship
• 401K with company match
• Wellness reimbursement program

WHAT YOU'LL DO:

The Director of Marketing will lead Steiner Electric's marketing strategy, campaign development, and brand presence to strengthen customer relationships and support business growth. This role will translate the company's products, services, and product specialist resources into clear, compelling marketing for each of the customer segments we serve, which includes electrical contractors, industrial and commercial end users, machinery original equipment manufacturers (OEMs), metalworking fabricators and machine shops.

A primary focus will be developing integrated marketing campaigns and setting the strategic direction of the company's website, including its overall look and feel, messaging, navigation, and customer experience. The role requires an understanding of B2B marketing and a working knowledge of electrical distribution and the needs of its distinct customer segments.

1. Develop and execute a marketing strategy aligned with company priorities, sales objectives, and growth opportunities.
2. Lead integrated campaigns across email, digital advertising, social media, print, events, and supplier promotions.
3. Tailor messaging and campaigns to electrical contractors, end users, machinery OEMs, and metalworking companies reflecting their applications, purchasing priorities, and business needs.
4. Collaborate with IT and Sales Operations team to implement the appropriate marketing tech stack integration.
5. Set the strategic direction for the website's overall look and feel, brand presentation, content, and user experience.
6. Lead the overall Steiner Electric brand directionthat includes art direction, brand guidelines, and company voice.
7. Work with internal teams and external partners to turn website priorities into improvements that support customer engagement, lead generation, and online purchasing.
8. Use website analytics, customer feedback, and sales input to identify and prioritize improvements.
9. Maintain a consistent brand identity and voice across customer communications and marketing materials.
10. Oversee the development of sales collateral, product promotions, customer success stories, videos, and educational content.
11. Lead and develop the marketing team, establishing clear priorities, responsibilities, and annual expectations.

WHAT YOU'LL DO:

1. Working knowledge of marketing automation, CRM platforms, email marketing, SEO, digital advertising, and analytics.
2. Demonstrated success leading B2B marketing strategy and integrated campaigns.
3. Experience in electrical distribution or a related industry, such as electrical manufacturing, industrial distribution, or industrial automation.
4. Understanding how electrical contractors, end users, machinery OEMs, and metalworking companies evaluate, specify, and purchase products and solutions.
5. Experience directing website design, content, navigation, and customer experience in partnership with technical teams.
6. Strong written and oral communication skills.
7. Strong strategic thinking, creative problem solving and analytical skills.
8. Strong project management skills.

Education, Knowledge, Training, Experience, Licenses, Certification:

1. Seven or more years of progressive marketing experience, including leadership responsibility.
2. Familiarity with distributor e-commerce platforms and digital product catalogs.
3. Experience with supplier-funded marketing programs and measuring campaign effectiveness across a distribution sales cycle.
4. Bachelor's Degree preferred.