Role Overview:
Daniels Health is seeking a highly strategic, commercially minded Marketing Director to lead the end-to-end marketing strategy for our Hazardous Waste Division across the United States, Canada, and the UK; a division which encompasses four unique brands across the three countries. This role is critical in shaping the market positioning, growth trajectory, and long-term competitiveness of a multi-brand, multi-country portfolio during a period of accelerated expansion and brand transformation.
Reporting directly to the Chief Marketing Officer, the Marketing Director of our Hazardous Waste Division will be on the front foot of driving marketing strategy for each of the respective brands and regions, working with Sales Leadership, and our inhouse digital marketing and creative teams to translate this into elevated brand presence and commercial outcomes. As a global director, this role will also be responsible for systemizing and refining standardization across marketing and sales processes; and at a day to day level, directly supporting the sales organization through aligned, data-driven, and scalable initiatives.
Financial Dimensions:
In accordance with company delegated authority manual
What you will do:
Strategic Leadership
• Own and evolve the overarching marketing strategy of our hazardous waste division and its subsidiary brands, ensuring alignment to commercial targets, brand expectations, and regional market requirements.
• Serve as the strategic custodian of all marketing platforms, ensuring consistent governance, optimization, and adoption across regions.
• Identify and implement growth opportunities across brands, regions, and product verticals.
• Blueprint and direct strategic content and audience focus across our brand-specific digital channels, working with our Digital Marketing Director and specialists to ensure all digital marketing efforts are cohesively aligned with commercial goals
• Manage budgets, forecasts and ROI on all marketing campaigns and utilize strong analytical reporting skills to optimize for continued best-results
• Build and maintain subject matter expertise on the implementation of multi-channel tactics
Revenue Alignment & Growth Enablement
• Partner with Sales Leadership to develop and execute integrated go-to-market programs that increase pipeline generation and accelerate revenue. Partner to understand market trends, revenue and margin traits across different customer and service verticals, and user behavior; driving refined focus on high return investment and how we influence a seamless customer experience.
• Drive omni-channel awareness and demand-generation strategies, balancing brand elevation with bottom-funnel performance.
Campaign & Channel Ownership
• Lead multi-channel acquisition campaigns, including paid media, SEO, email automation, and digital conversion pathways, working with our Digital Marketing Director and channel specialists to ensure all digital marketing are cohesively aligned with brand and commercial goals.
• Ensure strong cross-functional alignment with Content, Design, Sales, Digital, and Brand teams to deliver cohesive, high-impact initiatives.
• Owning the internal adoption of marketing campaigns and initiatives across our sales teams, setting benchmarks, driving system and process accountability, and proactively bringing stakeholders on the journey.
Analytics, Reporting & Optimization
• Implement and maintain a robust analytics framework to measure marketing effectiveness, channel performance, and ROI.
• Provide actionable insights to commercial stakeholders, turning data into learnings, optimized strategies and clear recommendations.
• Manage divisional marketing budgets with accountability for ROI and long-term investment efficiency.
Transformation & Innovation
• Lead the integration of newly acquired ventures into Daniels Health's unified marketing ecosystem.
• Provide direct leadership oversight on the implementation of new websites, marketing and sales platforms and technologies
• Identify and operationalize AI-driven and emerging technology solutions to improve campaign efficiency, reporting sophistication, customer and brand experience, and internal workflows.
Project Leadership
• Oversee complex, multi-disciplinary projects involving cross-functional teams and external partners; driving budget and KPI accountability, working within multiple time zones, and ensuring timely, high-quality execution and measurable outcomes.
Candidate Profile:
Requirements for Role
• 5+ years of marketing leadership experience in a commercial, growth-oriented environment.
• Proven success in developing and mobilizing marketing strategies that directly support revenue generation.
• Experience managing digital and traditional marketing budgets, with strong financial and analytical acumen.
• Experience supporting international businesses or noteworthy overseas travel exposure
• Proficiency in CRM systems for data tracking, lead management, and performance analysis.
• Strong project management experience with a history of delivering innovative, high-impact outcomes
• Strong research and learning acumen; applying a practical vs theoretical approach to business learning
• Ability to navigate unchartered territory applying a practical approach to understanding challenges and required/desired outcomes, and mobilizing individuals or teams towards a solution
• Exceptional communication, organizational, and decision-making skills.
• Demonstrated ability to collaborate with and influence senior stakeholders across Sales, Brand, Digital, and Operations.
• Agility and comfort in hypothesis testing and creative experimentation
• A passion for staying at the forefront of marketing innovations, technologies, and industry trends.
Complementary Skillsets (Highly Preferred)
• Experience managing a global CMS, troubleshooting technical issues, and optimizing site functionality
• Expertise in email automation systems (Account Engagement/Pardot preferred)
• Experience owning brand standardization across a multi-brand or multi-region organization.
• Familiarity with multi-country marketing requirements, regulatory nuance, and cross-border brand strategy
• Strong understanding of multi-channel marketing tactics and evolving e-commerce, digital experience, and demand-gen trends.
Success Indicators (First 90-180 Days)
• Establishment of a structured reporting and analytics framework with clear KPIs tied to revenue and pipeline contribution
• Integration of new and existing brands into a cohesive marketing architecture with consistent governance.
• Launch of strategic campaigns that show early performance momentum and clear commercial alignment
• Strengthened cross-functional relationships with Sales, Brand, Web/SEO, and Executive leadership.
• Demonstrated improvement in marketing visibility, process standardization, and data-driven decision making across the division.
Character Competencies
1.Leadership: Positive, Collaborative, Team player, ability to build strong relations internally across functional areas and externally with vendors, suppliers and customers whilst executing on deliverables. Creates a high-performance climate where people feel challenged but also involved and truly valued.
2.Achievement Drive: Sets demanding goals for self and is dissatisfied with average performance; makes full use of own time and resources, sees a task through to completion, irrespective of obstacles and setbacks. Focused on growth.
3.Business Sense: Identifies opportunities that will increase sales and profitability, able to distinguish highest return activities based on ROI and be decisive in the termination of activities which are not producing results.
4.Strategic Perspective: Able to see the big picture and formulate responses accordingly. Rises above the detail to see the patterns, trends or implications before planning or acting.
5.Planning and Organizing: Plans priorities, assignments and the allocation of resources well. Organizes resources efficiently and effectively, delegating work to the appropriate staff, with ability to manage multiple, diverse and conflicting projects
Special Requirements:
Role will include some global travel. Passport is required.
Role will require adeptness and flexibility to work with stakeholders across multiple time zones
$141,119 - $171,239 a year
The listed pay range for this position may have a potential eligible bonus incentive. Actual compensation within this range will depend on factors unique to each candidate, such as prior experience, skill, certifications, and work location. Pay variations by location reflect local conditions and differences in the cost of labor.
At Daniels Health, we are committed to supporting our employees' well-being, work-life balance, and career growth through a comprehensive benefit package. Eligible employees enjoy benefits such as medical, dental, and vision insurance, retirement savings plans with company match contributions, paid vacation and sick time, wellness resources, life insurance, and professional development opportunities.
