Director of MarketingAbout the RoleAs Director of Marketing, you will own how Shepherd reaches and engages commercial insurance brokers, both online and in person. Brokers are our distribution channel, and marketing in commercial insurance has historically been limited. We think there's an opportunity to do things differently.
You'll build our brand, develop content that brokers actually want to engage with, and run events that bring the right people together. You'll work closely with underwriting, business development, and leadership to make sure our marketing programs are reaching the right brokers and ultimately driving more submissions.
This is a hands-on role. You'll set the strategy, run programs yourself, experiment with new ideas, and build the team as we grow.
In This Role, You WillField marketing and events- Build our events program, from smaller broker dinners and roundtables to roadshows and activations at major industry conferences.
- Work with underwriting and business development to identify the right brokers, offices, and markets to target.
- Create repeatable event playbooks that our teams can run across different regions, with clear follow-up and measurement.
- Come up with new ways to bring brokers together and give them a reason to spend time with Shepherd.
Content and digital marketing- Own our content strategy across LinkedIn, email, newsletters, and other channels where we can reach brokers.
- Work with underwriters and other subject matter experts to create content that's useful, interesting, and relevant to our audience.
- Build campaigns that keep Shepherd top of mind with brokers, whether they've never worked with us or submit regularly.
- Experiment with different formats and channels, measure what works, and double down on the ones that drive engagement.
Brand marketing- Build Shepherd's brand in the commercial insurance market, particularly among the brokerages and producers we want to work with.
- Develop creative campaigns that help us stand out from traditional carriers and MGAs.
- Own how Shepherd shows up across our events, content, campaigns, and other marketing channels.
- Find new ways to get Shepherd in front of the right audience, beyond the standard insurance marketing playbook.
Measurement and team- Work with revenue operations and analytics to measure the impact of our programs, from broker engagement to first submission and repeat submissions.
- Own marketing priorities, budgets, and reporting. Know what's working, what's not, and where we should invest more.
- Hire, coach, and grow the marketing team, and manage the agencies and vendors behind our programs.
About YouYou're a marketing leader who wants to build something from the ground up. You've run successful events, built brands, and developed content that gets people to pay attention. You understand how marketing can support a relationship-driven business, and you can point to programs you've built and the results they produced.
You're creative, but you're also an operator. You like coming up with ideas, and you care just as much about getting them done. You're excited by the opportunity to do your best work in an industry where there's still a lot of room to try something new.
You'd be a great fit if you have:- 8+ years in B2B marketing, including experience owning programs or leading teams at a high-growth company.
- A track record of building and running field marketing programs, including proprietary events, conferences, and other in-person activations.
- Strong content marketing experience, including developing content strategies and growing engagement across digital channels.
- Good brand instincts. You know what makes a company stand out, and you've helped build a brand that people recognize and trust.
- Experience marketing to a professional audience, particularly in a business where relationships matter.
- A data-driven approach. You set goals, measure results, and change course when something isn't working.
- Creativity, hustle, and strong execution. You come up with ideas, do the work to bring them to life, and aren't afraid to try something that hasn't been done before.
- AI-native working habits. You use AI tools to move faster, produce content, and find better ways to run programs.
- Experience in insurance, insurtech, fintech, construction tech, or another B2B industry is a plus, but not required.
How we workShepherd runs on four values. Here's what each one means in this seat.
- Think big, build big. We exist to protect progress and the industries that rely on it. The work here is aimed at a system that runs on its own, and the roadmap gets sequenced backward from that rather than forward from what's easy.
- Win together. We rise as one. We support each other, raise the bar, and celebrate collective success. Come set a standard the rest of the team inherits.
- Cross the aisle. Collaboration wins. We listen deeply, work across boundaries, and prioritize shared success over individual lanes. The best product calls here come from engineers who've sat with underwriters and underwriters who understand where the model breaks, and much of this job is listening closely enough on both sides to make that happen.
- Go get it. We act with urgency, move with confidence, take smart risks, and push forward with intention. Nobody hands you the roadmap, the data, or the meeting invite. You pull the failing runs, book the time with the underwriters, and decide what matters.
Benefits Premium Healthcare100% contribution to health, dental, and vision
🥕
Fertility benefits and family building support Flexible PTOFlexibility to take the time off, recharge, and perform
🥗 Daily lunches, dinners, and snacksWe work together, and enjoy meals together too
SF, NYC, Dallas-Fort Worth, Chicago and LA Offices Professional DevelopmentAccess to premium coaching, including leadership development
Competitive 401(k) Plan Dog-friendly officePlenty of dogs to play with and make friends with in the SF office
