Who You AreThe Director of Marketing serves as a strategic marketing leader responsible for strengthening the Network Office's market presence, financial advisor productivity, and revenue growth through data-driven strategy and disciplined execution. This leader partners with the Managing Partner, oversees the Marketing Engagement Program, supports firm-level and advisor-specific initiatives, and serves as liaison to corporate marketing while ensuring alignment with Northwestern Mutual brand and growth objectives.
This position is full-time and leads Network Office and advisor marketing strategy, execution, education, and performance measurement.What You'll DoNetwork Office Marketing Leadership- Develop and implement a comprehensive strategic marketing plan aligned with Network Office growth priorities.
- Own the digital footprint for the Network Office and Managing Partner, including websites and social-media channels.
- Plan, manage, and track the marketing budget to optimize allocation and return on investment.
- Lead the Marketing Engagement Program, including strategy, execution, adoption, and performance tracking.
- Partner with corporate marketing to measure program effectiveness and return on investment.
- Lead client and prospect engagement events, marketing education, and advisor adoption across segments.
- Cultivate community, media, and business partnerships and lead local public relations, advertising, philanthropic marketing, and affinity-market expansion.
- Support advisor recruiting strategies and create relevant digital and print materials as needed.
Advisor Marketing Consultation- Serve as a strategic marketing advisor to select financial advisors through a subscription-based consultation program.
- Develop customized marketing plans designed to increase advisor productivity and revenue.
- Guide advisor-level marketing budgets and manage compliant digital presence, including websites and social platforms.
- Design and execute client and prospect engagement strategies and events.
- Conduct ongoing consultations across advisor segments to strengthen execution and accountability.
- Serve as subject-matter expert on segmentation, prospecting, client experience, centers of influence, marketing tools, and best practices.
Performance Expectations- Complete the Network Office marketing strategy and launch the Marketing Engagement Program consultation offering.
- Drive measurable growth in Network Office revenue and advisor productivity through marketing initiatives.
- Increase advisor utilization of the social media portal, Marketing Commons, advisor websites, and CRM-Engage.
- Deliver and manage marketing education and training across advisor segments.
- Establish meaningful performance measures for marketing investment, adoption, engagement, lead generation, and return on investment.
What You BringQualifications- Bachelor's degree in marketing, communications, business, or a related field, or equivalent education and experience.
- Progressive experience developing and executing integrated marketing strategies, preferably in financial services, professional services, or another regulated industry.
- Demonstrated ability to translate growth priorities into marketing plans, campaigns, events, and advisor or sales-enablement initiatives.
- Experience managing digital channels, social media, websites, content, partnerships, budgets, and performance reporting.
- Strong consulting, project-management, stakeholder-influence, written, verbal, presentation, and creative communication skills.
- Strong attention to brand standards, compliance requirements, execution quality, and measurable business impact.
Preferred Qualifications- Experience marketing financial-advisory, insurance, wealth-management, or professional-services offerings.
- Working knowledge of Marketing Commons, CRM-Engage, advisor websites, and social-media tools, or comparable platforms.
- Experience leading advisor or sales consultation programs and measuring adoption, productivity, revenue contribution, and return on investment.
- Proficiency with graphic-design, content-development, analytics, CRM, email-marketing, website, and social-media management tools.
What We OfferCompensation & Bonus OpportunityCompensation structure: Base Salary: $110,000, Bonus Opportunity up to 10% Base Salary
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