Director of Marketing

ComboCurve, Inc.

• $120K — $150K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of marketing experience in B2B software, SaaS, or tech.
  • Experience leading marketing in a lean team, balancing strategy and execution.
  • Creative mindset with a history of innovative approaches and quick adaptation.
  • Strong writing and storytelling abilities.
  • Advanced knowledge of HubSpot for marketing automation; Salesforce experience is a plus.
  • Analytical mindset adept at using data for goal setting and performance tracking.
  • Cross-functional collaboration skills across marketing, sales, product, and customer success.

Responsibilities

  • Lead the overarching marketing strategy, including brand, content, and demand generation.
  • Organize impactful events throughout the year.
  • Develop, launch, and analyze marketing campaigns from start to finish.
  • Collaborate with sales and account management to enhance lead flow and customer engagement.
  • Coordinate with product teams to define positioning and messaging for new features.
  • Manage the marketing technology stack, ensuring integration and functionality.
  • Create dashboards to monitor campaign success and marketing's revenue impact.
  • Refine lead scoring and nurture programs based on customer behaviors and journeys.

Benefits

  • Opportunity to lead a small, high-impact marketing team.
  • Hands-on involvement in shaping and executing marketing strategies.
  • Creative freedom to experiment with innovative marketing approaches.
  • Cross-functional collaboration across multiple departments to drive business growth.
  • Access to advanced marketing technology tools like HubSpot and Salesforce.
Full Job Description
We are looking for our Director of Marketing. In this position you will lead our marketing function on a small, high-impact team, setting the strategy and rolling up your sleeves to execute it. You'll work closely with members of the revenue organization to build pipeline, sharpen our brand, and help grow the business.

This isn't a role where you manage from a distance. You'll be writing, building, launching, testing, and analyzing alongside the team. We want someone creative who isn't afraid to try new things, loves experimenting with fresh ideas, and knows how to measure what works.

You will be responsible for:

  • ComboCurve's marketing strategy across brand, content, demand generation, product marketing, and events.
  • Creating an organized plan for successful, meaningful events throughout the year.
  • Campaigns, from concept and copy to launch and performance analysis.
  • Working with sales, customer success, and account management to improve inbound lead flow, qualification, follow-up, and customer marketing.
  • Working with product to shape positioning, messaging, and go-to-market plans for new features and launches.
  • The Marketing technology stack, including HubSpot, Salesforce integration, and Google Analytics.
  • Dashboards and reporting that give clear visibility into campaign results, funnel performance, and marketing's contribution to revenue.
  • Developing and refining lead scoring, segmentation, and nurture programs based on persona, behavior, and customer journey.
  • Keeping a close eye on the market and competitors so our story stays sharp and differentiated.


We are looking for:

  • 7+ years of marketing experience, with significant time in B2B software, SaaS, or tech.
  • Proven experience leading marketing on a lean team where you were both the strategist and the doer.
  • A creative mindset and a track record of trying new approaches, learning quickly, and iterating.
  • Strong writing and storytelling skills.
  • Advanced experience in HubSpot, including marketing automation. Salesforce experience preferred.
  • Strong analytical skills and comfort using data to set goals, track performance, and make decisions.
  • Ability to work cross functionally with marketing, sales, product, and customer success to drive alignment.
  • Superb organizational skills and excellent verbal and written communication skills.


If this sounds like you, apply today. We look forward to continuing to solve the industry's problems with you by our side.

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