OverviewResponsibilitiesEpstein Becker Green is seeking a Director of Marketing, Communications & Brand to lead the firm's integrated marketing, communications, and brand strategy and the team that drives top-of-the-funnel initiatives. As a member of Marketing Department leadership reporting to the Chief Business Development & Marketing Officer (CBDMO), this senior leader will shape a cohesive national narrative that strengthens the firm's market position, supports business development, and reinforces its reputation for excellence, innovation, and client service.
Partnering with Firm leadership, external partners, and Marketing department peers in business development, client events, client intelligence, technology, communications, and creative & editorial, the Director will elevate brand visibility and ensure consistent, compelling messaging that drives client growth, market differentiation, and firm performance.
This role is about transforming how a leading "super boutique" law firm connects with clients, talent, and the broader legal and business communities. The Director will unite brand positioning, communications, thought leadership, media relations, executive visibility, crisis and reputation management, social media, change management, and awards and rankings under one forward-looking vision, including placements in top-tier business and sector-specific outlets beyond legal publications and adoption of emerging tools such as AI-powered platforms.
The successful candidate is a confident, empathetic leader who combines strategic vision with operational excellence, credibility, sound judgment, and the ability to motivate teams and influence at the highest levels. We are targeting Washington, D.C., New York, or Boston but will consider candidates located anywhere Epstein Becker Green has an office.
ResponsibilitiesLeadership & Collaboration- Collaborate with the CBDMO and Director of Business Development to drive firmwide marketing initiatives.
- Lead, mentor, and develop a high-performing team, driving operational excellence, succession planning, innovation, accountability, and a test-and-learn culture.
- Manage external vendors, agencies, and consultants; oversee relevant budgets and technology investments.
Brand & Strategy- Develop and execute a firmwide marketing, communications, and brand strategy aligned with the firm's strategic plan and growth priorities.
- Steward the firm's brand architecture, ensuring consistency and differentiation, and translate firm strategy and values into compelling positioning and narratives.
- Advise firm leadership and partners on brand, reputation, media strategy, positioning, and high-stakes or reputationally sensitive matters.
- Partner with practice groups and industry teams on targeted initiatives that support client development and cross-selling.
Campaigns, Communications & Thought Leadership- Lead multi-channel campaigns (digital, events, sponsorships, paid/earned/owned media) from strategy through execution, aligned with BD priorities.
- Lead external communications, editorial planning, media and public relations (including the external PR agency), and social media strategy and team.
- Amplify attorney insights through integrated thought leadership campaigns across digital, print, speaking, and media channels.
Executive Communications, Reputation & Recognition- Oversee executive communications for the Chair, Managing Director, and firm leadership; own reputation strategy and lead crisis communications.
- Lead the Awards & Directories team and a data-driven strategy to improve Chambers and other rankings and recognitions.
Internal Communications, Digital & Measurement- Lead internal communications supporting culture, engagement, and organizational change.
- Guide digital presence (website, email, multimedia), content governance and editorial standards, SEO/SEM, AEO/GEO, digital advertising, and marketing automation.
- Establish KPIs and use analytics to measure impact and continuously improve campaigns and channels.
- Act as a connector and consensus-builder across offices, practices, and business functions.
QualificationsThe compensation range for this position is $200,000 - $255,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and where applicable, licensure or certification obtained. Firm factors are also considered. In addition to the base salary and a generous employee benefits package, successful candidates are eligible to receive a discretionary bonus.
Pay RangeUSD $200,000.00 - USD $255,000.00 /Yr.
