Director of Marketing

Job no: 557891
Work type: Management (MPP)
Location: Los Angeles
Categories: MPP, Administrative, At-Will, Full Time

Job No: 557891; 05/6/2026

DIRECTOR OF MARKETING

California State University, Los Angeles, invites applications for the above Administrator II position.

The Position: The Director of Marketing, LA Online provides strategic and operational leadership for digital marketing and demand generation supporting Cal State LA institutionally owned online learning enterprise, LA Online, located in the College of Professional and Global Education (PaGE). Reporting to the PaGE Chief Online Learning Officer, the Director of Marketing will lead the creation and development of the new Cal State LA | LA Online brand, including performance marketing, brand positioning, and lifecycle communications for online degree, certificate, and extension credit programs serving adult and professional learners. As a core leader within an internal Online Program Management (OPM) model, the Director of Marketing is accountable for building and optimizing a high-performing, data-driven marketing operation that increases qualified demand, improves enrollment yield, and lowers cost per acquisition while maintaining institutional ownership of strategy, data, and outcomes.

Required Qualifications & Experience: Bachelor's degree from an accredited four-year college or university in marketing, communications, business, or a related field. Minimum of three years of progressively responsible experience in digital marketing, enrollment marketing, or performance marketing. Incumbent must demonstrate an interest or ability in working in a multicultural/multiethnic environment. A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who may apply for the position.

Desired Qualifications: Experience in marketing, online degree, or professional education programs. Experience working within or alongside an internal or hybrid OPM model. Advanced experience with CRM and marketing automation platforms. Strong background in paid media, SEO/SEM, attribution modeling, and conversion rate optimization. Demonstrated ability to use data to drive enrollment growth and efficiency. Experience managing vendors while maintaining institutional ownership of strategy.

Compensation: Salary is commensurate with experience and qualifications. Salary range is $5,053 - $16,221/monthly. Budgeted Hiring Salary Range $9,583 - $11,250/monthly. A comprehensive benefits package is provided.

Appointment: The Administrator II appointment will be made under the guidelines for management and supervisory employees of the California State University. All rights and benefits associated with this appointment are governed by the Management Personnel Plan.

This position is a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position is required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Closing Date: Review of applications will begin on May 21, 2026, and will continue until the position is filled; however, the position may close when an adequate number of qualified applications are received. A completed online Cal State LA employment application is required. Resumes will not be accepted in lieu of a completed application.

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 revised July 21, 2017, as a condition of employment.

Advertised: May 06 2026 Pacific Daylight Time
Applications close:

Whatsapp Facebook LinkedIn Email App