7+ years in marketing, specifically in scaling early-stage marketing functions at high-growth companies.
Strategic and tactical marketing experience, balancing roadmaps with hands-on execution.
Background in demand generation and branding within technical B2B or agricultural contexts.
Ability to operate in resource-limited, ambiguous environments with a focus on iterative improvement.
Strong communication skills for translating complex concepts to non-technical audiences.
Willingness to engage directly with customers and operations teams in the field.
Genuine interest in agriculture and robotics, aligned with Burro's mission.
Responsibilities
Assess current marketing efforts; create a scalable strategy for improving the qualified pipeline.
Refine brand messaging for a diverse audience of growers and industry leaders.
Manage demand generation through enhanced campaigns across various channels.
Collaborate with Sales to align marketing strategies with revenue objectives.
Improve marketing technology and attribution models for better performance metrics.
Oversee both in-house team and external partners as marketing efforts expand.
Act as a brand representative at industry events, leveraging customer insights for marketing.
Benefits
Comprehensive medical, dental, and vision insurance.
401K Plan for retirement savings.
Opportunity for early-stage equity in the company.
Unlimited Paid Time Off (PTO) policy.
Paid parental leave for family support.
Full Job Description
Burro is seeking a Director of Marketing to help take our marketing function to its next stage. In this role, you'll be responsible for evaluating an early-stage function and turning it into a repeatable, scalable engine. The ideal candidate thrives in the space where high-level strategy meets hands-on execution. This role reports to our Chief Revenue Officer and will be a key hire for the go-to-market team.
Responsibilities:
Assess what's working in Burro's current marketing efforts and build a clear strategy and infrastructure roadmap to scale qualified pipeline: systems, team, and execution.
Sharpen and evolve our brand positioning and messaging across a technical multi-persona audience of growers, ag and industrial operations leaders, and dealers.
Own demand generation: expand and professionalize campaigns across digital, field/trade shows, content, and partnerships to drive qualified pipeline.
Partner closely with Sales to align marketing programs with revenue targets and pipeline goals.
Mature the marketing tech stack,reporting, and attribution models to measure what's working and cut what isn't.
Manage external agencies, freelancers, and a growing in-house team as the function scales.
Represent the Burro brand at industry events, trade shows, and in the field with growers, translating authentic customer insights into marketing narrative
Balance long-range brand and category strategy with the tactical, hands-on work needed at an early-stage company.
Requirements:
7+ years in marketing, with direct experience scaling a marketing function beyond its early foundation at an early-stage or high-growth company.
A track record of being both strategic and tactical: you can set the roadmap and also execute the campaign, or run the event yourself.
Experience building demand generation and brand programs in a technical, B2B, or industrial/agricultural context (or comparable complex-sale environment).
Comfortable operating with limited resources and ambiguity, and a bias toward shipping and iterating over perfecting.
Strong written and verbal communication skills, with the ability to translate technical robotics/autonomy concepts for a non-technical audience.
Willingness to spend time in the field with growers and operations teams to understand the product and the customer firsthand.
Genuine excitement about agriculture, robotics, and Burro's mission.
Experience with tools like HubSpot
Nice-To-Haves:
Early-stage startup experience or a strong affinity for thriving in a fast-paced, high-growth startup environment.
A blend of in-house brand/growth leadership alongside early-career agency experience.
Direct experience marketing robotics, autonomous systems, agtech, heavy machinery, or industrial solutions.
Experience building co-marketing programs, enablement tools, or messaging for third-party dealer and distributor networks.
Hands-on familiarity with modern B2B marketing stacks (e.g., HubSpot, Salesforce, Google Analytics, digital ad platforms).
Track record of leveraging customer case studies, field stories, and earned media/PR to build category authority.
Perks
Competitive salary and benefits package (medical/dental/vision)
401K Plan
Early-stage equity
Unlimited PTO
Paid parental leave
$150,000 - $170,000 a year
RECRUITERS: We are not accepting agency resumes for this position. Please do not forward or submit resumes through our website or to any of our employees directly. Burro is not responsible for any fees related to unsolicited resumes from recruitment agencies.
About Burro
Burro is a delivery and logistics company that provides last-mile delivery services for businesses. The company's platform enables businesses to schedule and track deliveries in real-time. Burro was founded in 2018 and is headquartered in Boston, Massachusetts.
