ZoomInfo

Director of Marketing and Communications

ZoomInfo • $120K — $150K *
Phoenix, AZ 85032In-Person
Media
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years of experience in B2B marketing or related field
  • Proven track record of executing successful go-to-market strategies
  • Strong ability to translate complex company strategy into actionable marketing plans
  • Experience in leading live events and managing large event budgets
  • Expertise in brand management and content strategy development
  • Strong communication skills for executive-level presentations
  • Experience managing and mentoring team members in a creative environment

Responsibilities

  • Own marketing and communication strategy for all products
  • Maintain a structured go-to-market framework for product launches
  • Represent marketing in high-level executive discussions
  • Set annual and quarterly marketing plans and budget management
  • Oversee the complete event portfolio including customer summits and industry conferences
  • Create cohesive branding and messaging for all major events
  • Lead content creation and brand voice direction for various platforms
  • Develop strategies for enhancing demand generation linked to events

Benefits

  • Flexibility in work arrangements
  • Opportunities for professional development and training
  • Comprehensive health and wellness programs
  • Collaborative work culture that fosters creativity
  • Access to industry conferences and networking events
Full Job Description
Key Responsibilities

Strategy and executive leadership
  • Own marketing and communications strategy across all products, current and emerging , with new products consistently in the pipeline
  • Maintain and evolve a repeatable go-to-market framework that any product launch can run through.
  • Represent marketing in executive and partner-level conversations. Bring a point of view, support it with evidence, and translate company strategy into marketing priorities.
  • Set annual and quarterly plans, own the marketing budget, and define how success gets measured.

Event strategy and live brand experience
  • Own the annual event portfolio and its budget: industry conferences, partner events, and the customer summit.
  • Set the creative platform for each major event. One organizing idea that holds booth, advertising, print, giveaways, and stage presentation together, directed through production with the designer and outside vendors.
  • Own the customer summit end to end: programming, speakers, venue and vendor contracts, invitation strategy, run of show, and follow-through.
  • Develop the presentations that carry the brand from the stage, including script, rehearsal, and technical content built with product and engineering.
  • Direct co-marketing with strategic technology partners: joint presence, shared messaging, and how each company shows up in the other's rooms.
  • Build the demand system around each event and report what the room was worth. Pre-event outreach, on-site capture, post-event nurture, pipeline sourced and influenced.

Brand and content
  • Serve as the final authority on our company's brand voice, visual identity, and cross-product positioning.
  • Lead the corrections thought leadership program, including editorial direction and coaching for named authors.
  • Direct content strategy and production across website, email, social, video, and events.
  • Own executive communications, including customer-facing announcements and partnership messaging.

Team leadership
  • Lead, coach, and develop a two-person senior team: a Marketing Manager who owns day-to-day execution and a Senior Designer who owns creative production.
  • Set clear priorities, protect the team from reactive prioritization, knowledge on how to give experienced creative teams their room to do their best work
  • Build the hiring plan and org design as the department grows.
  • Demand generation and sales partnership
  • Partner with sales on pipeline contribution, enablement materials, and competitive positioning.
  • Own the marketing technology stack, including HubSpot, and the reporting that comes with it.

About ZoomInfo

About ZoomInfo

A Leader in B2B Data

ZoomInfo has revolutionized how businesses access B2B data since its inception in 2000. With a rich database encompassing over 14 million companies and 120 million professionals, ZoomInfo stands as a pivotal resource for sales, marketing, recruiting, and business development professionals worldwide.

Headquarters and Global Reach

Based in Vancouver, Washington, ZoomInfo's influence spans globally, aiding countless professionals in navigating the complex business landscape with ease and precision.

Career Opportunities at ZoomInfo

A Spectrum of Roles

ZoomInfo's commitment to innovation and customer success fuels a wide range of career opportunities, from technical positions to sales and marketing roles.

Why Choose ZoomInfo

Working at ZoomInfo means being part of a team dedicated to excellence, innovation, and the democratization of B2B data.

The Job Application Process

Your Path to ZoomInfo

Navigating the job application process at ZoomInfo is streamlined for efficiency, transparency, and accessibility.

Submitting Your Application

Visit Zoominfo’s official website for information about how to apply. Visit the Ladders’ blog for tips on crafting a compelling application, from tailoring your resume to making a lasting impression in your cover letter.

Available Positions

Roles that Drive Success

Discover the high-demand positions at ZoomInfo that align with your career aspirations and expertise.

High-Paying Opportunities

A closer look at roles offering competitive salaries for ambitious job seekers.

Job Requirements and Qualifications

What ZoomInfo Looks For

Zoominfo is constantly searching for talented individuals with unique skills, experience, and qualifications. If you believe you have the right skills, visit Zoominfo’s website for more information about where to apply.

Skills That Shine

Skills in sales, marketing, and data analysis are always valuable to business. However, it’s recommended you contact Zoominfo’s human resources department for more information about which specific skills they are looking for right now.

Employee Benefits and Perks

Rewarding Your Contribution

ZoomInfo values its team, offering a comprehensive benefits package designed to support and enrich the lives of its employees.

Beyond the Basics

From health and wellness to flexible work arrangements, explore the benefits that make ZoomInfo a top employer.

Training and Development Programs

Investing in Your Growth

Commitment to employee development stands at the core of ZoomInfo's ethos, with programs designed to foster professional growth and advancement.

Paths to Advancement

Visit Zoominfo’s website for detailed insight into training opportunities that prepare employees for success and leadership roles within the company.

Employee Testimonials

Real Stories of Growth and Success

Hear directly from ZoomInfo employees about their experiences, growth, and the opportunities they've seized during their tenure by visiting their profile on Glassdoor.

A Culture of Excellence

Most accounts describe ZoomInfo's dynamic work environment as a collaborative culture that’s committed to employee satisfaction.
Learn more about ZoomInfo
Size
2,742 employees
Market Cap
$11.5 billion
Industry
Information Technology
Net Income
-$9.1 million
Founded
2000
Revenue
$476.2 million
NASDAQ
ZI
* Ladders Estimates

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