Responsibilities- Drive pipeline across an assortment of channels, including inbound, performance, intent, events, brand, and more
- Strategically plan, test, implement and optimize online and non-digital marketing campaigns
- Develop a deep mastery of the funnel to understand what drives prospects to become customers
- Identify and execute upon ways to improve LogRocket's inbound marketing funnel
- Quantify everything you do. Conduct analysis to identify the highest value opportunities
- Work closely with Product Marketing, SDRs, and Sales to execute on programs to support all levels of the funnel
- Work with the product teams to identify and implement product features that will drive engagement and conversion
- Ensure the tools and infrastructure are in place to provide optimal growth results
Qualifications- BA/BS degree or 5+ years equivalent work experience
- Proficiency in demand generation, marketing automation, and SEO tools in order to generate traffic, convert visitors into leads, and then nurture them into converted customers
- Well versed in AI - not just chats, but how can we do things that were previously impossible or get insights/data advantages we couldn't before
- Previous management experience is ideal. However, we will work closely with you to further develop your management skills
- Excellent communicator and creative thinker, with the ability to use data as well as intuition and logic to inform all decisions
- Demonstrated strong taste in oral, visual, and written communications skills - both as an executer and reviewer
- Have strong coordination and project management skills to handle complex projects
- Able to deal with the dynamic environment of a technology start up
Benefits and Perks- Catered lunch and an impressive array of your favorite snacks (healthy AND non-healthy!)
- Unlimited vacation policy
- Health, Dental, Vision benefits, 401k, commuter benefits
- Generous stock options
- Regular team outings and activities (from boat rides to paintball, we'll try anything!)
$170,000 - $275,000 a year
This range is intended to provide a guideline for our typical compensation (base and bonus) and may be modified based on location or experience of our finalist candidate.
Even if you don't meet all of the listed requirements, we still encourage you to apply. We believe learning is a vital component of success in any role here at LogRocket, and we're happy to chat with folks from non-traditional backgrounds for our open roles.
