Pay: $151,206-$179,207 annually
The Director of Digital Commerce develops, launches and scales PARR's digital commerce business across retail and building materials operations. As the business owner of the digital channel, this role leads strategy, execution, and continuous improvement to deliver a seamless customer experience, profitable growth, and operational efficiency.
The position partners with Operations, Purchasing, IT, Sales, Marketing, Finance, and Branch Leadership to integrate online research, pricing, inventory visibility, ordering, delivery, and will-call pickup across customer touchpoints.
Duties and ResponsibilitiesStrategy & Business Leadership
- Develop and execute the long-term digital commerce strategy, annual operating plan, budget, forecasts, and investment recommendations.
- Own digital channel performance, including revenue, profitability, customer adoption, fulfillment, inventory accuracy, and customer experience.
- Expand digital capabilities across locations, product categories, and customer segments and build the team needed to support growth.
- Monitor market trends and recommend solutions that advance business objectives.
Customer Experience & Growth
- Deliver a consistent omnichannel experience across web, mobile, branch, and sales interactions.
- Improve customer acquisition, conversion, repeat purchasing, retention, and adoption of digital purchasing tools.
- Partner with Marketing and Sales on SEO, email, digital campaigns, customer engagement, and alignment with field-sales efforts.
- Establish online customer-service standards and use feedback and analytics to drive improvements.
Merchandising, Operations & Technology
- Partner with Purchasing and Category Management to maintain accurate online assortments, product content, pricing, promotions, and margins.
- Create consistent order-processing, delivery, will-call, and customer-communication standards across locations.
- Monitor order accuracy, fulfillment speed, inventory availability, and customer satisfaction.
- Partner with IT and vendors to manage the digital platform, integrations, enhancements, cybersecurity, payment security, data privacy, and technology roadmap.
- Drive integration between the digital commerce platform, ERP, CRM, inventory systems, and customer systems.
Analytics & Performance
- Establish dashboards and reporting for online revenue, conversion, customer acquisition, repeat purchases, average order value, inventory accuracy, fulfillment, and customer satisfaction.
- Use customer, category, and channel data to prioritize improvements and communicate business results to leadership.
Qualifications- Bachelor's degree in business, Marketing, Digital Commerce, Supply Chain, Technology, or related field required.
- 7+ years of increasingly responsible experience in digital commerce, retail operations, or related leadership roles.
- Experience leading a digital commerce platform with significant revenue responsibility.
- Experience with ERP, CRM, inventory management, and digital commerce technologies.
- Strong understanding of digital marketing, merchandising, analytics, and customer experience.
- Experience managing budgets, forecasts, and business performance metrics.
- Building materials, construction supply, industrial distribution, or retail experience preferred.
- Class C driver's license and must have and maintain a good driving record required
Leadership Competencies
- Strong strategic and operational leadership capabilities.
- Ability to influence and collaborate across multiple departments.
- Exceptional business acumen with a strong customer focus.
- Strong problem-solving and decision-making abilities.
- Ability to communicate effectively with executive leadership, branch teams, vendors, and customers.
- Demonstrated ability to lead change and drive organizational adoptions.
- Commitment to PARR's Mission, Vision and FACE Values
Working ConditionsPrimarily office-based with regular travel to PARR location. Frequent interaction with branch operations, sales teams, and support departments. Occasional overnight travel may be required. Flexibility to support critical digital commerce launches and system implementations when necessary.
Physical Requirements
- Ability to sit and/or stand for extended periods of time
- Ability to work indoors in a normal office environment for an entire day
- Must be able to grasp, talk, hear, and operate a computer and keyboard
- Must be able to drive a vehicle when necessary
- Both local and overnight travel may be required
Direct ReportsMGR06
