Stitch Fix is an online personal styling service that uses data and technology to provide personalized clothing recommendations to its customers. The company was founded in 2011 and is headquartered in San Francisco, California. Stitch Fix's business model is based on a subscription service, where customers pay a monthly fee to receive a box of clothing items selected by a personal stylist. The company has been successful in leveraging data and technology to provide a personalized and convenient shopping experience for its customers. Stitch Fix went public in 2017 and is traded on the NASDAQ stock exchange under the ticker symbol SFIX.