POSITION SUMMARYThe Post-Acute Business Development Director is responsible for driving growth and strategic partnerships across the post-acute continuum, including skilled nursing facilities, long-term acute care hospitals (LTACHs), and inpatient rehab facilities (IRFs). This role identifies opportunities, cultivates relationships, and executes strategies to increase the number of facilities utilizing Adfinitas providers.
KEY RESPONSIBILITIES- Identify and develop partnerships with post-acute facilities
- Market and track marketing efforts to post-acute facilities through in Adfinitas Customer Relationship Management (CRM) software (Hubspot)
- Serve as the initial liaison between post-acute partners and internal teams to ensure seamless program implementation and high-quality patient care
- Analyze market trends, referral patterns, and competitor activity to inform strategic growth planning
- Collaborate with recruiting, credentialing, and the Post-Acute operations team to ensure alignment of post-acute growth strategies with programmatic Post-Acute Adfinitas goals
- Develop and implement outreach programs to promote post-acute services
- Representing the organization at industry conferences, networking events, and community outreach opportunities
- Develop marketing material for meetings with potential clients
NEW BUSINESS METRICSThe Post-Acute Business Development and Implementation Director will be expected to meet or exceed the following performance metrics (subject to quarterly review and adjustment):
- New Programs Development: Establish 4 initial meetings with new nursing facilities per month and implement six new programs per quarter
- Provider Recruiting: Weekly meetings with Recruiting and staffing facilities within 3 months of facility agreeing to utilize Adfinitas Providers
- Provider Credentialing: Weekly meetings with Credentialing and Revenue Cycle Department to ensure expeditious credentialing of providers with facilities and payers
- Pipeline Management: Maintain an active pipeline of 20+ prospects with weekly follow-up activity documented in CRM
- Revenue Impact: Contribute to a minimum of $8 million in new revenue generation ($400k in net income) from post-acute partnerships in year one
QUALIFICATIONS- Bachelor's degree in healthcare administration, business, marketing, or a related field (Master's preferred)
- 3+ years of experience in healthcare business development, preferably in a post-acute or care transition setting
- Strong knowledge of the post-acute care continuum and value-based care models
- Excellent interpersonal, communication, and relationship-building skills
- Proven ability to drive strategic growth and meet or exceed performance targets
- Familiarity with CRM tools and presentation software - specifically Hubspot and PowerPoint
WORKING CONDITIONS- Frequent travel to partner sites and healthcare facilities
- Hybrid/remote options may be available depending on organizational needs
- Salary range: $100K-$125K plus Incentive
