5-7 years of experience in business development or marketing, preferably in healthcare or hospice settings.
Proven track record of driving revenue growth and managing sales teams.
Strong understanding of hospice care services and community engagement strategies.
Excellent communication and relationship-building skills with diverse stakeholders.
Ability to analyze market trends and adapt strategies accordingly.
Experience in developing and implementing strategic sales and marketing plans.
Responsibilities
Direct business development and marketing activities to enhance hospice revenue and patient census.
Develop and implement strategic sales plans in collaboration with the Regional Director.
Analyze market performance trends to identify growth opportunities.
Foster relationships with healthcare facilities and community organizations to maximize referrals.
Train and support business development teams to achieve sales goals and customer satisfaction.
Create and implement effective reporting mechanisms for sales strategies and progress.
Participate in community events to promote hospice services and build positive relations.
Benefits
Company car with fuel and insurance covered.
Comprehensive health, dental, and vision insurance.
Flexible scheduling options.
Generous PTO accruing immediately, plus additional sick leave.
401(k) with company matching.
Full Job Description
Lead a compassionate team at Moments Hospice and make a meaningful difference in the lives of patients and families facing end-of-life journeys. The Director of Business Development drives performance of all aspects of business development and marketing efforts for assigned Market under the direction of the Regional Director of Business Development (RDBD) and supports Moments Hospice's Mission of "Changing the Hospice Experience One Moment at a Time" by overseeing revenue, referrals and admissions, patient census, and growth strategies for Moments Hospice.
Responsibilities: • Directs all Business Development and Marketing activities in Assigned Region - Develops and Implements Programs focused on growth of hospice revenue, patient census, and partnering opportunities.
o Develops and implements strategic sales plan under the RDBD
o Contributes to developing overall marketing plan and budget and managing implementation
o Develops and implements plans for vacancy coverage of sales territories
o Works with internal stakeholders to develop business development activities that align with operational and clinical goals
o Accompanies the Region's Operations Directors, Clinical Managers/Directors, and/or Business Development staff in customer calls, program/project implementations, and service recovery
o Maximizes all opportunities in the process of closing a referral resulting in market share growth
o Tracks and analyzes market and performance trends of the Business Development Teams to identify and proactively capitalize areas of opportunity and improve upon weaknesses
o Maintain all sales and marketing guidelines, policies, and procedures
o Foster internal relationships between Business Development, Clinical and Operational teams to enhance teamwork and generate referral relationships
o Identifies and builds effective centers of influence, networking with hospitals, skilled nursing facilities, assisted living facilities, independent senior buildings, physicians, community organizations, and other professionals to maximize revenue
o Creates and implements mechanisms for reporting sales strategy and progress to leadership team
o Promotes relationship building, sales, and marketing efforts through public speaking engagements
o Represents the organization in targeted local and state professional organizations, conferences, trade shows, and other activities
o Fosters, develops and maintains positive and effective relationships with the media, community leaders, churches, and other potential referral sources, along with traditional referral sources
o Identifies and facilitates implementation of marketing-related events for assigned Region, both internal and external, such as health fairs and other community events on a regular basis to foster positive community relations and to provide service to the geriatric community. • Oversees assigned Business Development teams, Provides support, training and technical assistance to Business Development Teams Hospice Care Consultants, toward the achievement of customer satisfaction, revenue growth, and long-term account goals, in line with company core mission and values.
o Manages the training process for business development teams, including Hospice Care Consultants, Liaisons, Managers, and/or Directors
o Directs and coaches Business Development team members throughout the assigned market to meet or exceed their sales goals, including their activity, conversion, admission and sales growth goals
o Defines, establishes and promotes performance expectations for direct reports to understand and demonstrate excellence through high quality and consistent performance
o Creates training programs and teaches a repeatable, successful sales process to all Business Development Teams, through needs-based selling techniques to include creative lead follow-up, advancement of sales, and handling objections.
o Directs and oversees the regional and local teams to consistently use the customer relationship and marketing information system (CRM) to document, develop and maximize use of the database
o Lead accountability of Business Development Teams by providing tools and following through on expected results and maintaining all policies, procedures and protocols
o Continually analyzes accounts and markets to determine changing sales potential, ensuring Business Development Teams are adapting to meet the needs of these changes
o Creates positive culture of growth and development on sales team for the purposes of retention • Provides overall support to operations as it pertains to Business Development, Region goals and overall company goals.
o Contributes to the development of annual sales plan forecasting and overall business plans of assigned region with the RDBD and RDCO for the Region.
o Understands and conveys clearly the services and programs that Moments Hospice offers and consultatively engages and makes recommendations to prospects and customers
o Identifies areas where cross functional team members can partner to enhance the overall business development process through solution-based approach
o Provides support and training on customer service in alignment with Moments values
o Participates in each branch's strategic planning, for the purpose of aligning sales and marketing with overall branch goals
o Ensures referral to admission process is being followed and implemented by all teams
o Maintains all Moments Hospice Policies and Protocols
All other duties as assigned.
Benefits:
Competitive salary
Company car with fuel and insurance covered
Comprehensive health, dental, and vision insurance
Flexible scheduling options
Generous PTO accruing immediately, plus additional sick leave
401(k) with company matching
$100,000 - $140,000 a year
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