AppLovin

Director of Business Development

AppLovin$150K — $187K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of sales experience in the digital marketing space, with focus on Consumer App and eCommerce
  • Proven track record as a top performer in a sales role
  • Strong understanding of marketing team dynamics and media buying processes
  • Exceptional communication skills with a focus on client engagement and feedback
  • Ability to work cross-functionally in a fast-paced, team-oriented environment
  • Detail-oriented, with a strong grasp of mobile and eCommerce ecosystems

Responsibilities

  • Engage with marketing executives to promote growth and sales processes
  • Develop new business relationships and identify key opportunities
  • Educate clients on AppLovin's Axon advertising Platform to secure buy-in
  • Manage the full sales lifecycle and ensure sales targets are met
  • Foster relationships with agencies to enhance partner growth in North America
  • Oversee sales pipeline and provide accurate revenue forecasts
  • Collaborate with internal teams to align strategies and goals

Benefits

  • Competitive total compensation package
  • Performance-based reward structure
  • Incentives in the form of equity may be available
  • Comprehensive dental and vision coverage
  • Opportunities for professional development at industry events
Full Job Description
A Day in the Life

AppLovin is looking for a demand-side business builder in the in-app performance advertising space to join our Consumer function in North America. This is a unique opportunity to shape and grow the share of wallet across new and existing accounts within rapidly growing categories like eCommerce, retail, subscription and lead generation for both web and app based brands.

In this highly visible role, you'll play a significant part in the growth of AppLovin's advertising platform. You'll be at the forefront of engaging with Consumer clients and will participate in strategic discussions with digital marketers, focusing on identifying and leveraging opportunities to enhance revenue across our platform. Additionally, you will drive cross-team collaboration with Supply Business Development, Client Services, Technical Services, Product Marketing, and Product teams, ensuring the success and satisfaction of our consumer app and web clients.
The Impact You'll Make
  • Engage with CMOs/Head of Marketing of consumer mobile apps to manage growth and implement strong consultative sales processes.
  • Develop strategic relationships by identifying key new business opportunities.
  • Proactively contact new/existing clients and educate, propose and secure buy-in for AppLovin's Axon advertising Platform.
  • Identify, propose and sell to targeted organizations across the North America region to achieve AppLovin sales goals.
  • Lead key Agency relationships to develop partner growth across North America.
  • Manage the entire sales cycle and individual sales pipeline to maximize individual sales revenue while providing accurate and timely forecasts.
  • Provide an excellent level of professionalism and service in responding to general and customized client requests.
  • Understand what matters most to your accounts and drive an action plan for revenue growth.
  • Formulate and communicate product, strategic value, contractual, technical, and financial updates with partners and internal stakeholders.
  • Partner with the broader AppLovin Business Development and Sales teams in the region.
  • Be a team player with a keen understanding of internal cross-functional & international communication/collaboration across multiple operational teams.
  • Translate partner feedback into prioritized business cases to inform the product roadmap.
    Attend industry events and conferences to represent AppLovin and grow your industry knowledge.
    Work closely with product teams and partners to navigate and launch product betas, partner integrations, and commercialization strategies.
Basic Qualifications
  • You are consistently the top performer on a high-performing team. You have solid experience in digital marketing, with a specific focus on Consumer App and Web brands and Agencies, understanding how these businesses make media buying decisions.
  • You have strong experience in selling to marketing teams at Consumer App and web companies and Agencies.
  • You show excellent attention to detail, with a passion for and understanding of our products and the mobile & eCommerce ecosystems.
  • You can work cross-functionally to drive outcomes that benefit our demand clients.
  • You understand the larger business context and can drive contributions that benefit not only your clients but our full platform business.
  • You thrive in early-stage business settings where chicken and egg is the norm.
  • You can manage multiple priorities and lead several time-sensitive projects concurrently in a fast-paced environment with minimal direction.
  • You have excellent communication skills, actively listen to client needs, and translate this feedback back to the product to develop high-value solutions.
Preferred Qualifications
  • BA/BS degree preferred
  • At least 5 years of work experience, preferably sales experience working with Consumer App Companies, eCommerce and Agencies.
  • Understanding of the mobile advertising ecosystem.
  • Travel expected as and when possible.


AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

This posting is for a new position.

Canada base pay range (total compensation package will be commensurate with experience)

$150,000-$187,500 CAD

About AppLovin

Applovin Corporation, doing business as AppLovin, is a mobile technology company headquartered in Palo Alto, California. Founded in 2012, it operated in stealth mode until 2014. AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs. AppLovin operates Lion Studios, which works with game developers to promote and publish their mobile games. AppLovin also has large investments in various mobile game publishers. In 2020, 49% of AppLovin's revenue came from businesses using its software and 51% from consumers making in-app purchases. AppLovin was founded in 2012 by Adam Foroughi, John Krystynak, and Andrew Karam. Foroughi stated that the AppLovin name came from Bloglovin', a content organizing company, contrary to reports of an homage to the Christopher Mintz-Plasse character from the 2007 film, Superbad. The company operated in stealth mode until 2014, raising $4 million in financing from angel investors, Streamlined Ventures and the Webb Investment Network. Before emerging from stealth mode, AppLovin acquired customers including Opentable and Spotify. In October 2014, AppLovin purchased the German mobile ad-network, Moboqo. On September 26, 2016, it was reported that AppLovin had agreed to be acquired by the Chinese private equity firm, Orient Hontai Capital, for $1.42 billion; the acquisition deal was subsequently abandoned for debt investment after opposition to the plans from CFIUS. The company was ranked #10 on the 2016 Deloitte Fast 500 North America list, and again in 2018. Foroughi was recognized on the 2017 San Francisco Business Times "40 Under 40" list.
Learn more about AppLovin
Market Cap
$3.4 billion
Industry
Founded
2012
NASDAQ

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