Director of Activations

Stand Together

$90K — $130K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in brand marketing or activation roles with focus on strategy and measurable outcomes.
  • Proven track record managing complex, multi-stakeholder activations with visibility on results.
  • Experience collaborating with high-profile partners and cultural figures.
  • Ability to craft audience-centric, culturally resonant campaigns.
  • Strong project management skills with a keen attention to detail.
  • Experience working cross-functionally in matrixed environments.
  • Innovative problem-solver with a proactive approach and passion for execution.

Responsibilities

  • Lead and grow a scalable Activations capability across diverse platforms.
  • Develop and implement a strategic vision for impactful activation platforms.
  • Translate organizational priorities into effective audience-engagement campaigns.
  • Collaborate with internal teams and external partners for cohesive initiatives.
  • Manage the end-to-end lifecycle of activations from ideation to performance analysis.
  • Integrate cultural influencers and partners to enhance campaign reach.
  • Test and innovate new formats and storytelling methods for audience engagement.

Benefits

  • 6% 401(k) match with immediate vesting and flexible time off.
  • Comprehensive health and dental plans with wellness support.
  • Opportunities for personal and professional growth in a non-hierarchical environment.
  • Inclusive workplace culture that empowers entrepreneurial spirit.
Full Job Description
Stand Together is seeking a strategic and execution-oriented Director of Activations to help lead high-impact initiatives that drive mass participation, cultural engagement, and long-term movement growth around key social issues.

This role sits within Stand Together's Activation capability, which develops consumer-facing campaigns, partnerships, and engagement experiences designed to inspire people to take meaningful action and participate in solutions that strengthen society.

The Director of Activations will lead cross-functional initiatives from strategy through execution, aligning internal teams, external partners, and activation platforms to deliver measurable impact at scale. This role is ideal for a collaborative leader who can translate big ideas into coordinated action, navigate complexity, and drive results across multiple stakeholders and workstreams.

How You Will Contribute

  • Lead the execution of strategic activation initiatives that drive audience participation, engagement, and cultural momentum.
  • Translate organizational priorities into activation strategies, audience journeys, and integrated engagement plans.
  • Help develop activation experiences, campaigns, and engagement opportunities that make participation easy, meaningful, and scalable.
  • Ensure activations deliver against defined goals, timelines, and performance outcomes.
  • Coordinate cross-functional teams across marketing, partnerships, creative, events, media, and external collaborators to ensure successful execution.
  • Work with relationship managers across creators, influencers, nonprofits, brands, athletes, artists, and other strategic partners that expand reach and participation.
  • Serve as a key connector across teams and stakeholders, ensuring alignment around priorities, messaging, timelines, and execution plans.
  • Help operationalize activation infrastructure, platforms, and partnerships that enable activations to scale effectively across issues and geographies.
  • Define and monitor success metrics tied to participation, engagement, and activation performance.
  • Partner with analytics and insights teams to identify learnings, optimize strategies, and improve future activations.
  • Capture and share best practices and operational insights to strengthen scalable activation models over time.


What You Will Bring

  • 7+ years of experience leading integrated campaigns, activations, strategic initiatives, or movement-building efforts.
  • Proven ability to manage complex, cross-functional initiatives from strategy through execution and performance measurement.
  • Strong stakeholder management and collaboration skills with the ability to align diverse teams around shared goals.
  • Experience working with external partners, creators, brands, nonprofits, influencers, or cultural platforms.
  • Strong operational and project leadership capabilities with excellent attention to detail and follow-through.
  • Ability to navigate ambiguity, manage competing priorities, and drive execution in fast-paced environments.
  • Strong understanding of how audience participation, community engagement, and cultural influence contribute to lasting social change.
  • Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.


What We Offer

  • Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
  • A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
  • Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
  • Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.

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