Client MarketingThe Client Marketing role is responsible for the execution of strategic campaigns and marketing initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute multi-faceted campaign deliverables that deliver high-quality leads to the sales organization.
Key Responsibilities and Duties- Executes Go-To-Market plan strategy, including developing campaigns and executing deliverables.
- Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
- Contributes to journey mapping for their respective audience segmentation - including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
- Owns campaign planning, development and execution in partnership with Sales and functional marketing team members.
- Manages and helps develop departmental measurements and KPIs based on overall business goals.
- Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.
Educational Requirements- University (Degree) Preferred
Work Experience- 5+ Years Required; 7+ Years Preferred
Physical Requirements- Physical Requirements: Sedentary Work
Career Level8IC
Financial Services and Onboarding- Experience in financial services, insurance, or retirement/benefits industries.
- Direct experience designing or optimizing participant/customer onboarding journeys
Paid Media - 7+ years of hands-on and leadership experience in paid media investment across the full funnel but with a focus on lower funnel/conversion paid media with deep expertise across paid media channels (e.g., paid search, paid social, programmatic display, video/OTT) with a track record of optimizing channel mix to drive conversion and or acquisition.
Testing & Experimentation- Experience building and managing (with partners in analytics) a test-and-learn roadmap/agenda across paid media and onboarding touchpoints, including A/B creative testing, Channel Mix optimization and incrementality or lift studies and has the statistical rigor to translate results into actionable creative and media strategy.
Business Measurement, ROAS & ROI- Strong track record of partnering with analytics teams to connect marketing performance directly to business outcomes, including understanding and presenting ROAS/ROI models, Conversion Rate, Cost Per Acquisition, media mix and attribution analyses, and marketing business cases to senior leadership.
General/Leadership- Experience managing agency and vendor relationships
- Prior people leadership experience managing acquisition marketing and/or onboarding marketing teams
Related Skills
Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management
Anticipated Posting End Date:2027-01-01
Base Pay Range: $103,000/yr - $150,000/yr
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.
