Job Summary:The Director, Marketing reports directly to the President/CEO, contributes to the development and implementation of vision, goals, strategy, and culture for the company, and leads marketing as its own discipline at Alpine. Lead generation is the primary focus of this role, with accountability for building a consistent, qualified pipeline that drives revenue growth. This role also owns Alpine's broader marketing efforts.
Job Description:Essential Functions/Responsibilities- Lead Generation (Primary Focus)
- Accountable for developing and executing Alpine's lead generation strategy, including target markets, ideal customer profiles, and channel mix, and for consistently meeting or exceeding quarterly and annual pipeline targets
- Responsible for identifying, engaging, and qualifying prospective clients as marketing qualified leads (MQLs) and for nurturing them to sales qualified leads (SQLs) in collaboration with the Sales and Solution Design teams
- Responsible for designing and leading outbound, inbound, and account-based campaigns, including lead scoring, qualification criteria, and a smooth handoff to sales
- Accountable for accurate prospect and pipeline data in CRM, and for reporting performance insights and recommendations to improve conversion rates
- Strategic Leadership
- Contribute to the development and implementation of Alpine's vision, goals, strategy, and culture, and represent them to the team and clients
- Lead marketing decisions that impact companywide revenue initiatives and represent marketing in leadership forums
- Proactively identify growth opportunities and stay abreast of market trends and emerging technologies to develop strategic initiatives
- Cultivate a culture of continuous improvement by actively seeking, receiving, and implementing critical feedback
- Collaborate with the President/CEO and VP, Sales to align marketing and sales activities, pipeline projections, revenue goals, and go-to market priorities
- Marketing Leadership
- Accountable for the strategy and execution of integrated marketing campaigns, content, and sales enablement materials, collaborating cross-functionally to enhance brand visibility and engagement
- Accountable for planning and managing internal and external events, including webinars, trade shows, client gatherings, and employee engagement activities
- Responsible for the marketing budget and resource allocation, including marketing spend and vendor relationships
Competencies- Ability to contribute to and execute strategy, with a strong understanding of business principles, resource allocation, and the pipeline and revenue metrics that drive growth
- Deep knowledge of B2B lead generation, demand generation, and marketing best practices and emerging technologies
- Proven ability to build strong cross-functional partnerships, establish clear expectations, and foster accountability
- Exceptional analytical abilities and judgment to identify issues, evaluate options, and implement effective solutions
- Demonstrated ability to solicit and constructively respond to critical feedback and adapt approaches based on insights
- Excellent communication, relationship building, and sales skills with internal and external stakeholders, including executive leadership
- Resilience and adaptability to navigate rejection, shifting priorities, and evolving market conditions while working effectively in a virtual environment
TravelRequired Education and Experience- Bachelor's degree in Marketing, Business Administration, Communications, or related field, or equivalent experience
- 10+ years of experience in lead generation, demand generation, business development, or B2B marketing
- 5+ years of experience leading teams or programs
- 5+ years of experience working with internal and external clients and stakeholders
- Familiarity with HubSpot, NetSuite, or similar CRM and marketing automation tools
- Proven track record of building pipeline and meeting or exceeding lead generation or revenue targets through outbound and multichannel strategies
- Experience developing and managing budgets, resource estimates, and vendor contracts
Preferred Education and Experience- Experience in the education technology, IT certification, or SaaS industry
- Account based marketing (ABM) experience
- Event planning and coordination experience
Worker Type:Regular
Number of Openings Available:1
If this sounds like your kind of workplace, we'd love to hear from you!
