Position Summary
The Director of Marketing Operations and Sales Enablement oversees marketing strategies involving the sales channel and is accountable for contributing to Karius's commercial growth. Reporting to the Senior Director of Marketing, the Director will be responsible for overseeing marketing campaigns, managing sales enablement initiatives, and ensuring alignment between the marketing and sales teams. This role requires a strategic thinker with a strong background in commercial marketing, sales enablement, and operations within the life sciences or diagnostic industries.
Reports to: Senior Director of Marketing
Primary Responsibilities
• Oversee and manage marketing operations, including campaign planning, execution, and performance tracking, to ensure alignment with strategic goals.
• Develop and implement sales enablement strategies to equip the sales team with the tools, resources, and training needed to drive sales performance.
• Oversee the partnership between marketing and sales to create and optimize processes that enhance lead generation, nurturing, and conversion.
• Implement and manage marketing technology platforms, including CRM systems, marketing automation tools, and analytics platforms, to streamline operations and improve data accuracy.
• Develop and maintain product marketing materials, such as sales playbooks, product collateral, and training resources, ensuring alignment with the value proposition, brand voice and sales model
• Monitor and analyze marketing and sales metrics to assess the effectiveness of initiatives and identify areas for improvement.
• Work closely with the broader marketing team to ensure alignment on campaign goals, messaging, and execution, and support the integration of marketing and sales efforts.
• Manage the budget for marketing operations and sales enablement activities, ensuring effective allocation of resources and maximizing ROI.
• Provide leadership and support to team members, fostering a collaborative environment and promoting best practices in marketing operations and sales enablement.
• Stay current with industry trends and emerging technologies to ensure the adoption of best practices and innovative solutions.
What's Fun About the Job?
Karius is operating at the edge of what is now known to be possible in diagnostics. With that, comes a wave of new and incredible challenges and opportunities. To deliver on that value, you will be tapping into some of the most advanced technologies, architecting and innovating where the current solutions simply don't suffice. You will get to see how much your work really matters.
Travel: Travel required up to 25%.
Physical Requirements
Subject to extended periods of sitting and/or standing, vision to monitor and moderate noise levels. Work is generally performed in an office, lab or clinical environment.
Position Requirements
• Bachelor's degree in Marketing, Business, or a related field; advanced degree or MBA preferred.
• 10+ years of progressive marketing operations, sales enablement, or a related field, preferably in the life sciences, diagnostic, or medical device industries with a Bachelor's degree, or 8+ years with a Master's degree, including at least 4+ years in a people management role, ideally within life sciences, healthcare, or diagnostics.
• Significant experience in developing and managing sales enablement materials and training programs.
• Proven track record of implementing and optimizing marketing operations processes and sales enablement strategies.
• Strong understanding of marketing technology platforms, CRM systems, and data analytics.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to work independently and manage multiple projects simultaneously, with a focus on delivering results.
Personal Qualifications
• Excellent leadership and communication skills, with the ability to influence and collaborate across teams.
• Strong analytical and problem-solving abilities.
• Ability to thrive in a fast-paced, dynamic environment with a focus on continuous improvement.
• High level of professionalism, integrity, and commitment to achieving results.
• Meticulous attention to detail without losing sight of the bigger picture, able to juggle competing priorities and still deliver high caliber work in a fast moving environment.
• An excellent communicator who builds credibility quickly across functions and seniority levels, equally comfortable in a working session or a leadership team meeting.
• Steady judgment in ambiguous or fast changing circumstances, balancing long term thinking with the discipline to execute now.
• A collaborative, values driven leadership style that reflects Karius' culture and mission.
Disclaimer
The above job description is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not intended to be an exhaustive list of all duties, responsibilities, and skills required. Responsibilities and duties may change or be adjusted to meet the needs of the company, and additional duties may be assigned as necessary. The job description is subject to change at any time at the discretion of Karius.
$186,606 - $279,910 a year
