THE ROLE:Director, MarketingLOCATION: Waukesha, WI
REPORTS TO: President
POSITION TYPE: Full-time, Exempt
OUR OPPORTUNITY:Responsible for developing, leading, and executing the company's overall marketing strategy to drive revenue growth, product planning, and brand awareness, and support sales initiatives and expand market share. Focus is on creating demand for Wildeck's products, strengthening brand awareness, and enhancing the company's reputation while serving as the organization's industry subject matter expert.
YOUR RESPONSIBILITIES:- Translate overall marketing vision into integrated business plans, tactics, project and deliverables including the Annual Operating and 5-Year Strategic Plans.
- Conduct research and monitors market conditions and competitor activity to provide insights and act as the company's industry expert.
- Oversee and guide the lifecycle of new products and feature enhancements from product conceptualization , market research, and development to market introduction.
- Manages and protects the company's brand identity, ensuring brand integrity is upheld across all touchpoints.
- Oversee the creation and delivery of company communications for internal and external audiences.
- Maintain and optimize digital assets including websites, social media platforms, portals, and marketing collateral.
- Drive lead generation efforts by identifying and pursuing new customer opportunities.
- Oversee CRM tool, ensuring its effective use while serving as the internal subject matter expert.
- Design and execute advertising and marketing programs to meet customer acquisition and brand awareness goals.
- Develop and manage calendars for all marketing activities including trade shows, campaigns, and media placements.
- Build in-depth knowledge of Wildeck products and services to effectively promote and advertise them, driving revenue growth.
- Work with engineering and new product development to communicate technical product features and benefits in a customer-focused manner.
YOUR QUALIFICATIONS:- Bachelor's degree in marketing or related field.
- Eight years' experience in marketing and product management, preferably in a manufacturing environment with a minimum of five years' leadership experience.
- Excellent organizational and project management skills with the ability to multi-task and meet deadlines.
- Excellent interpersonal, oral and written communication skills.
- Current, valid Driver's License and ability to travel up to 15% of time.
- Competence in key workplace tools such as Microsoft Office, Salesforce (or other CRM) and ERP systems.
- Physical Requirements include: Twisting, turning, grasping, reaching, kneeling, crawling, pulling, extended periods of standing, ability to lift 25 pounds. Constantly operates a computer and other office equipment (copier/printer). Specific vision abilities required include close vision, depth perception, and the ability to adjust focus. Must be able to remain in a stationary position at least 50% of the time.
