POSITION SUMMARY
This Finance Marketing Director position is a strategic finance leader supporting the Global Marketing Organization’s (GMO) Customer Marketing Group, with primary focus on the Creativity & Productivity (C&P) marketing organization.
KEY RESPONSIBILITIES
1. Data-Informed Decision Making & Strategic Business Partnership
- Provide strategic finance leadership for the GMO VP of Customer Marketing, supporting the C&P marketing organization (Business Professionals & Consumers and Creators & Creative Professionals teams).
- Serve as a proactive thought partner to marketing leadership, shifting discussions from reporting results to understanding drivers, implications, and actions.
- Guide cross-functional alignment of investment priorities and strategic decisions across Product Marketing, Go-to-Market, GMO, and Finance leadership teams.
- Deliver recurring business reviews and executive reporting that translate financial and marketing trends into clear business implications and recommended actions.
2. Marketing Effectiveness & Investment Optimization
- Proactively identify diminishing returns, underperforming investments, and budget reallocation opportunities to improve marketing value and investment efficiency.
- Partner closely with Product Marketing and Growth Marketing Insights (GMI) teams to evaluate performance trends and optimize marketing investments across the funnel.
- Build and maintain an executive-level Marketing Return on Investment scorecard, providing leadership with ongoing insight into program performance and spend efficiency.
3. Budget Management & Financial Planning
- Own end-to-end financial management of variable marketing budget (>$1B annually), lead quarterly forecast cycles, risk and opportunity assessments, and scenario planning.
- Establish investment guardrails, approval workflows, and budget shifts that balance financial control with the agility modern marketing demands.
4. Leadership & Team Development
- Lead and develop a high-performing finance team, focused analytical rigor, business partnership, and continuous improvement.
- Represent marketing finance in cross-functional leadership forums, including the Finance Leadership Team, GMO and C&P marketing leadership meetings.
QUALIFICATIONS & EXPERIENCE
Required
- 10+ years of progressive finance experience, with a strong background in topline product/go-to-market finance and/or marketing finance role within a consumer-facing business.
- Demonstrated expertise evaluating marketing efficiency, including experience with multi-channel investment analysis, attribution methodologies, and/or media mix modeling.
- Proven track record leading new financial capabilities, processes, and ways of working within marketing finance and/or FP&A environments.
- Advanced financial modeling skills; proficiency in Excel and planning tools (e.g., Anaplan, SAP).
- Experience with BI and visualization tools (e.g. PowerBI).
- Bachelor's degree in Finance, Accounting, Economics, or a related quantitative field, or equivalent experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $148,500 -- $302,850 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $209,100 - $302,850
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
