Nexstar Broadcasting Group, Inc

Director, Legal Sales Strategy

Nexstar Broadcasting Group, Inc • $200K — $250K *
Chicago, IL 60629In-Person
Legal & Accounting
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 7+ years in digital media, AdTech, or SaaS sales, with 3 years in legal or professional services.
  • In-depth knowledge of law firm marketing strategies, including lead generation and compliant practices.
  • Proven sales leadership experience in a complex, multi-market environment.
  • Experience in sales enablement, go-to-market strategy, and coaching teams.
  • Strong analytical skills to derive insights from campaign data.
  • Excellent communication and presentation skills for client engagement.
  • Willingness to travel 50-75% to support key markets.

Responsibilities

  • Own category strategy and revenue performance for the Legal vertical.
  • Position AdTech and marketing solutions to drive client acquisition and ROI.
  • Develop vertical-specific sales tools and messaging frameworks.
  • Provide coaching and pipeline oversight to improve sales team effectiveness.
  • Craft insight-driven narratives aligned with legal advertiser priorities.
  • Drive revenue growth through direct engagement and team enablement.
  • Collaborate with product teams and external partners to enhance offerings.
  • Monitor industry trends, legal advertising regulations, and competitive landscape.

Benefits

  • Flexible work arrangements with remote opportunities.
  • Professional development and ongoing training programs.
  • Collaborative environment with strong emphasis on teamwork.
  • Health, dental, and vision insurance packages.
  • Retirement savings plan with company matching.
Full Job Description
Position Overview

This role is responsible for driving revenue by positioning Nexstar's full suite of advertising, marketing, and data-driven solutions-across digital, linear, and advanced AdTech platforms-to law firms and legal service providers nationwide. This leader will define and execute a best-in-class go-to-market strategy, enable and elevate sales teams, and deliver high-impact solutions aligned to the unique client acquisition challenges of the legal industry.

Key Responsibilities

  • Category Ownership:
    Serve as the national subject matter expert for the Legal vertical, owning category strategy, sales execution, and revenue performance across key legal segments (e.g., personal injury, mass tort, family law, and local practice areas).


  • Solution Selling:
    Position Nexstar's integrated suite of AdTech and marketing solutions-including programmatic, OTT/CTV, search, social, and first-party data activation-to drive client acquisition, case volume, and ROI for law firms.


  • Sales Enablement:
    Develop and deploy vertical-specific playbooks, messaging frameworks, and sales tools tailored to legal marketing use cases (e.g., lead generation, call conversion, brand authority, geographic targeting).


  • Coaching & Development:
    Provide ongoing coaching, joint client engagement, and pipeline oversight to improve seller effectiveness, accelerate deal cycles, and increase close rates within the legal category.


  • Positioning & Messaging:
    Craft compelling, insight-driven narratives aligned with legal advertiser priorities, including cost per case, qualified lead generation, intake efficiency, and competitive conquesting.


  • Revenue Growth:
    Drive measurable revenue expansion within the Legal vertical through both direct account engagement and scalable enablement of local and regional sales teams.


  • Partnership Management:
    Collaborate with internal product teams, data providers, and external partners to enhance Nexstar's legal-specific offerings, including attribution solutions, call tracking, and lead verification tools.


  • Market Intelligence:
    Stay ahead of key industry dynamics, including legal advertising regulations, competitive spend trends, consumer search behavior, and emerging client acquisition channels.


Required Qualifications

  • 7+ years of experience in digital media, AdTech, or SaaS sales, with at least 3 years focused on the legal or professional services vertical.


  • Deep understanding of law firm marketing strategies, including lead generation, intake optimization, and compliant advertising practices.


  • Proven track record of sales leadership in a matrixed, multi-market environment.


  • Demonstrated success in sales enablement, go-to-market strategy, and team coaching.


  • Strong analytical skills with the ability to translate campaign data into actionable insights and performance improvements.


  • Excellent communication, presentation, and client-facing skills, with experience engaging senior stakeholders.


  • Willingness to travel up to 50-75% to support key markets and client relationships.


Preferred Qualifications

  • Experience selling into personal injury, mass tort, or high-volume consumer legal categories.


  • Familiarity with legal marketing tools and platforms (e.g., call tracking, case management integrations, lead attribution systems).


  • Understanding of legal advertising compliance and regulatory considerations (e.g., state bar guidelines).


  • Proficiency with Salesforce or similar CRM systems.


Salary Range - $200-250K

About Nexstar Broadcasting Group, Inc

Nexstar Media Group, Inc. is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 199 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. Nexstar also owns WGN America, a growing national general entertainment cable network and a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information please visit www.nexstar.tv.
Learn more about Nexstar Broadcasting Group, Inc
Size
11,160 employees
Market Cap
$6.5 billion
Industry
Media
Net Income
$811.4 million
Founded
2000
5 Year Trend
+33.3%
Revenue
$4.5 billion
NASDAQ
NXST
* Ladders Estimates

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