Orveon Global is seeking a Director of Influencer & PR Strategy to lead earned media and influencer marketing across bareMinerals and Laura Mercier. This role sits on the Consumer Paid, Owned & Earned leadership team and partners closely with Social Content, Paid Media, and brand marketing to build integrated, culture-forward campaigns that drive brand relevance and business results.
This is a highly visible leadership position for someone who can operate at both the strategic and executional level - setting the PR and influencer agenda for two iconic prestige beauty brands while managing agency and creator relationships day to day.
What You'll Do- Own the PR and influencer strategy and roadmap for bareMinerals and Laura Mercier, aligning with brand priorities, launch calendars, and always-on brand-building needs
- Lead relationships with external PR and influencer agency partners, briefing, managing performance, and holding them accountable to brand and business goals
- Direct influencer strategy across paid partnerships, gifting, and organic advocacy, identifying the right creator mix to build reach, credibility, and conversion
- Own event strategy and execution for both brands, including press events, launch activations, and influencer events - from concept and budget through on-the-ground execution
- Build and execute press strategy including product launches, executive visibility, media relations, and crisis/issues communications as needed
- Partner cross-functionally with Social Content, Paid Media, and Consumer Insights to ensure PR and influencer efforts are integrated into the broader marketing mix
- Manage measurement and reporting for earned media and influencer programs, translating results (EMV, reach, sentiment, engagement) into actionable recommendations
- Help evolve our earned media strategy to strengthen brand visibility and sentiment within AI-powered search and chat tools (e.g., ChatGPT, Google AI Overviews, Perplexity) as part of a broader AEO/GEO approach, a key priority for the function
- Represent PR/Influencer in brand planning and marketing leadership discussions, bringing an earned-media lens to broader brand strategy
- Manage and develop direct reports and/or agency teams supporting the function
Qualifications- 7+ years of experience in PR and/or influencer marketing, with meaningful experience in both disciplines; prestige beauty or adjacent consumer categories strongly preferred
- Proven track record managing PR and/or influencer agencies, including briefing, budget oversight, and performance management
- Strong point of view on the evolving creator and media landscape, with hands-on experience building influencer programs from strategy through execution
- Experience leading press strategy for product launches and brand moments, including relationships with key media and top-tier outlets
- Comfort operating across multiple brands with distinct voices and audiences
- Strong collaborator who can work fluidly with Paid Media, Social, and Insights partners to build integrated campaigns
- People leadership experience or demonstrated readiness to manage and develop a team
- Excellent judgment under pressure, particularly for reactive/crisis communications moments
- Plus: familiarity with how earned media and PR strategy influence brand visibility in AI-powered search and chat tools (e.g., ChatGPT, Google AI Overviews, Perplexity), and how to optimize press/content strategy for AI answer engines (AEO/GEO)
What Orveon Offers YouYou are a creator of Orveon's success and your own. This is a rare opportunity to share your voice, accelerate your career, drive innovation and fostering growth. We're a human sized company so your work will have a big impact on the organization. We invest in the well-being of our Orveoners - both personally and professionally and provide tailored benefits to support all of you, such as:
- "Hybrid First" Model - 3 days per week in office, balancing virtual and face-to-face interactions.
- "Work From Anywhere" - Freedom to work six (6) weeks annually from the location of your choice.
- Complimentary Products - Free and discounted products on new releases and fan-favorites.
- Professional Development - Exposure to senior leadership, learning and development programs, and career advancement opportunities.
- Community Engagement - Volunteer opportunities in the communities in which we live and work.
Pay Transparency - One of our values is Stark Honesty and the following represents a good faith estimate of the compensation range for this position.
At Orveon Global, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications.
The pay range for this position is $140,000-175,000 supplemented with all the amazing benefits above for full-time employees!
Opportunities and Accommodations - Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. Find out more on our careers page. https://www.orveonglobal.com/career
